About Create

Create is a venture studio backed by 20 of New York City’s most successful founders (GLG, SLT, Moat, Dia&Co, Crunch, Manhattan Mini Storage and more). Create rigorously ideates, tests, refines, and launches new businesses.

About Virtual Restaurant NewCo

Create has identified an opportunity in the restaurant industry, which is a trillion dollar market. We are developing a suite of delivery-only restaurant brands that leverage existing kitchen infrastructure in secondary and tertiary markets. We’ve analyzed 32K zip codes to determine the most optimal cuisine and location pairs. The company will use best-in-class branding, marketing, culinary and kitchen operations to create a myriad of food brands that will cater to a hungry and loyal customer base. 

Co-founder Responsibilities

We are seeking a co-founder who will build and lead all growth efforts for this suite of virtual restaurant brands. We are seeking someone who is not only ambitious, but also passionate about creating and marketing brands that people love. This is a cofounder role. Everything from branding to growth to launch strategy is in purview. This role is strategic and operationally focused as it will touch all aspects of the business, including having a role in new market and menu selection. This means developing an amazing product/service that customers love, and building a company from the ground up. If you’re passionate about food and are a growth hacker seeking a career changing role, this opportunity could be for you. 

  • Provide leadership and run all areas of the business related to marketing and branding
  • Develop brands from the ground up 
  • Develop and refine market entry strategies 
  • Act as a champion and owner for the business with both internal and external stakeholders
  • Align resources to achieve key business results, including overseeing budgets
  • Support in the refinement of Virtual Restaurant NewCo’s mission, vision, and value proposition
  • Work hand in hand with the culinary operations co-founder to deliver the perfect suite of brands and menus for the end customer
  • Define 360 go-to-market strategy and approach for third party delivery platforms
  • Establish short and medium term goals for a successful company launch, and execute against them
  • Create systems for ongoing marketing activities with the intention of building notable brands 
  • Working alongside the operations lead, build delicious menus from scratch that ‘wow’ customers
  • With the support of Create, recruit the founding team
  • Develop process and procedures for engaging third party delivery platforms that will drive customer engagement and growth
  • Oversee P&L and marketing budget
  • Build strategic partnerships that will support and drive company launch and growth


About you

  • Experience building food brands from scratch
  • Has recruited and retained a hardworking and dedicated team
  • Has experience overseeing GTM strategy for a new brand
  • Seeking fast paced, high growth environment
  • Understanding of delivery platforms  such as DoorDash, UberEats, Caviar, etc.
  • Ability to make difficult decisions
  • Maniacal attention to detail
  • Culinary background with a passion for creating delicious food 

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