We are looking for an expert with 15+ years of industry experience to provide commercial leadership and product vision for new products being developed at CreatorIQ and to play a strategic role to ensure that the products are properly defined, priced and successfully brought to market.  This individual will coordinate with cross-functional teams, including Sales, Product, Finance, and Support to bring scope, define and support the roll-out of these new products.  This leader will be required to have a deep understanding of the products (attribution, paid media and data products) & categories (gaming & ecommerce) which are the focus for this individual.  

 

Who we are:

CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. We have global relationships with companies such as Mattel, Disney, Unilever, Amazon, Tiffany & Co, Airbnb, CVS, Dell, Edelman, Target, Creative Artist Agency, and many more. 

 

What you’ll do:

COMMERCIAL:

  • Sales Support
    • Support Sales in pitching/closing clients that are evaluating these products
    • Develop Sales training plan, in conjunction with Sales Enablement
  • Go-to-market Support
    • Project manage the GTM plan
    • Define key use cases and solutions that align with key success outcomes
  • Marketing Collaboration
    • Collaborate with Product Marketing on messaging, points of differentiation, segmentation, etc.

STRATEGIC:

  • Strategic Development
    • Understand clients’ needs & desire solutions 
    • Understand competitive product in the marketplace
    • Determine points of differentiation 
    • Market sizing, pricing & packaging, etc.
  • Sales Development
    • Outbound strategic prospects
    • Form relationships with business partners who will enhance offers of focused products

PRODUCT:

  • Product Collaboration
    • Outline long-term product vision and key deliverables
    • Develop high-level product requirements
    • Key point of coordination between Product and Sales teams
    • Continued product feedback, post initial launch

PRODUCTS SUPPORTED 

  • Enhanced Attribution / Link Tracking
  • Paid Media Reporting & Whitelisting
  • Data & Business Intelligence Products
  • E-commerce Integrations

INDUSTRIES SUPPORTED

  • Gaming 
  • eCommerce 

 

Who you are and what you’ll need for this position:

  • 15+ years of experience in commercial leadership and product vision for new products
  • Deep understanding of eCommerce and associated commercial elements that are important to eCommerce companies’ attribution requirements
  • Understanding of Paid social media products, key use cases, and competitive insights
  • Extensive experience in the influencer marketing industry, strategies, and use cases
  • Ability to build and manage relationships with enterprise clients and stakeholders
  • Can identify opportunities within existing clients and explore new markets
  • Leverage market and sales data to build commercially-sound strategy and drive product investment decisions
  • Able to pursue long-term strategic vision and be flexible to respond to new opportunities
  • High EQ, comfort with ambiguity, and a “no job too small” startup mentality
  • Not take yourself too seriously and the ability to have fun

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