As you can imagine, injecting data into the creative process is polarizing. There's natural fear about the impact of data on marketers' ability to be creative or how this will change how we work, but most of the fear stems from the unknown: how can data and creativity co-exist?

Your job is to help marketers see how data can transform and elevate their creative process through honest and visionary storytelling. The people you'll be talking to will be marketers themselves, which means that their bs radar is finely attuned. The majority of the audience you'll talk to will be senior marketers, often CMOs, so cutting through the crap and getting to what really matters is key. You'll have, and will continue to build, a team around you that can bring this story to life through various initiatives, including 1st and 3rd party research, thought leadership content, events, and more.

We're not looking for a guy or gal with a playbook that has all the answers -- rather, we're on the hunt for someone who's excited about a challenge that hasn't been solved yet and is motivated by that unknown.

Here are some things that we think are important for this role, but they're just loose guidelines. If you think you can do this role, reach out -- this is not a box-checking exercise.

  • Brand-Building: Experience building brands, either B2C or B2B
  • Positioning: Experience in creating a new industry and getting others to care
  • Storytelling: Exceptional communication skills, both written and oral.
  • Audience-First mindset: Ability to understand how marketers think and make decisions, especially VPs and CMOs.
  • Independent Thinking: Ability to operate beyond the playbook and an openness, and humility, to test and learn new approaches
  • Self-Awareness: The understanding of what you bring to the table and who you'll need around you to build the best team to bring this vision to-market.



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