Role Overview
Equipped with creative planning and writing skills, the Content Strategist is responsible for various content-related tasks ranging from UX writing to promotion, branding, translation, and proofreading. You will provide communication strategies for various customer touchpoints and deliver high quality content to improve customer experience and achieve business goals. In this process, you will lead coordination between diverse stakeholders from product, design, tech, research, marketing, and legal areas. Additionally, you will drive process improvements that enhance efficiency of content tasks and lead preparation and distribution of guidelines.
Key Responsibilities
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Plan and implement high-quality content considering customer journey and scalability.
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Propose effective communication strategies that can help attain business goals and solve problems faced by customers.
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Support localization of the core product and proofreading of content, by taking part in translation, glossary creation, and development of a localization guide.
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When necessary, lead a project independently and make decisions on the priority.
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During the content production process, lead cooperation with stakeholders from various teams such as Product, Marketing, Legal, etc. and set up a collaboration process as needed.
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Constantly update and distribute communication guidelines to control and enhance the quality of our content.
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Create a framework for effective content strategies and writing methodologies and disseminate them for other teams to use.
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Use business success stories to demonstrate the roles and values of content strategists both inside and outside the team and expand your influence.
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Serve as a role model for senior and junior content strategists, providing feedback through mentoring and upgrading product quality. Furthermore, lead the content strategist community to contribute to capacity building of colleagues.
Basic Qualifications
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Bachelor’s degree on Advertisement, Public Relations, Journalism, Media, Communication, Business, Design, or equivalent experiences
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Outstanding portfolio demonstrating expert writing skills in English, in areas like UX writing, copywriting, and article writing, as well as experience in running a blog/social media account and producing content
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Ability to clearly understand requirements and fulfill them through long or short written content
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8+ years of relevant work experience
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Ability to produce writing guidelines and presentations
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Experience of closely collaborating with various internal teams across the company and outsourcing vendors to lead and accomplish projects
Preferred Qualifications
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Experience working with various teams in a fast-growing environment
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Understanding in product design
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Experience in driving a project from end to end, leveraging insights from both qualitative and quantitative data
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Experience in leading various stakeholders and operating and managing complex project
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Experience working in the IT or e-commerce industry
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Proficient in Traditional and Mandarin Chinese
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Ability to communicate in English
Recruitment Process
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Application Review - Design Assignment Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
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The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
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Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Things to Consider
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This job posting may be closed prior to the stated end date for application if all openings are filled.
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Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
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Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.
