Company Introduction 

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. 

Powered by an outstanding end-to-end e-commerce and logistics network and a fanatical culture of customer centricity, Coupang has broken tradeoffs around speed, selection and price. Today, we provide exceedingly fast shipping speeds on millions of items including fresh groceries, delivered within hours nationwide, 365 days a year.  

We are doing this for millions of consumers in Korea. Korea is home to one of the largest and fastest growing e-commerce opportunities anywhere in the world.


Role Overview

 This Marketing & Communications role at Coupang Marketplace is responsible for conceptualizing and implementing go-to-market activities to acquire Sellers and help them sell successfully on Coupang.  The role covers areas including Campaigns Management, Policy Communications, Seller Training, Community Engagement, Online Marketing and Content creation.

What You Will Do  

  • Manage and develop content for Coupang’s Global Seller-facing marketing channels- Global Seller website, Email, Social Media, Display/Search Ads, and Service Providers to reach our potential Sellers, accelerate acquisition and strengthen their engagement with Coupang
  • Lead the planning and execution of seller marketing events (conferences, webinars) from requirements to launch to post-mortem analysis
  • Develop training content and present at Seller training webinars
  • Partner with Business Intelligence teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities
  • Work closely with Product and Program Management to improve conversion of marketing & communication channels via content optimization
  • Collaborate with various stakeholders – Product, Legal, Compliance to develop clear and concise Seller facing documentation such as newsletter, program manuals, FAQ/help articles, announcements, and videos
  • Work with in-house or external designers to design creatives for graphic or video content which will achieve the objectives of the content

Basic Qualifications 

  • Bachelor's degree in business, marketing, technology or relevant field of study 
  • 5+ years of relevant work experience in marketing, advertising, and/or communications,  
  • Demonstrated success in user acquisition and engagement via SEO, display ads and content marketing activities
  • Outstanding written and verbal communication skill in English and Korean
  • Fearless, innovative and strong team player 

Preferred Qualifications 

  • Knowledge of Google Analytics, Salesforce (Marketing Cloud, Community Cloud, CMS), HTML, Photoshop
  • Experience promoting events across digital and offline channels  
  • Experienced in leading and managing multiple Marketing or Communications projects 
  • Experienced in B2B Marketing, with focus in Seller acquisition and engagement


Recruitment Process and Others 

  • Recruitment Process 
  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 
  • Things to Consider 
  • This job posting may be closed prior to the stated end date for application if all openings are filled.     
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.     
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants. 
  • Privacy Notice  
  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 
  • Document Return Policy (This notice MUST be included in a job posting in Korea only to comply with the Fair Hiring Procedure Act.) 
  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.   
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act.  However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company.  In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 
  • A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email ( In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail.  Please be informed that the job applicant is required to pay the postage on the registered mail. 
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process.  If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 


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