Coupang is one of the largest and fastest growing e-commerce platforms on the planet. We are on a mission to revolutionize everyday lives for our customers, employees and partners. We solve problems no one has solved before to create a world where people ask, “How did we ever live without Coupang?” Coupang is a global company with offices in Beijing, Los Angeles, Seattle, Seoul, Shanghai, Silicon Valley, Tokyo and Taipei.

Coupang Video Commerce

Coupang is investing in video commerce solutions to drive engagement with consumers, creators, vendors, and brands to ultimately grow product sales. As part of this investment Coupang is hiring a team dedicated to building and growing video commerce across the Coupang platform. This team is part of a rapidly growing and strategically important initiative to improve the experiences and lives of Coupang’s customers by building the next generation of video commerce solutions.

The Role

Reporting to the Vice President of Coupang Media Group, the Product Director, Video Commerce will be tasked with establishing an entirely new core business for Coupang. S/he will be responsible for defining the product vision, short and long-term strategy, and roadmap for Video Commerce.

The product director will be responsible for for setting the direction for a team of UX designers, developers, business analysts, and product owners. Success will be determined by the establishment of a high performing product owner team, a best-in-class customer and vendor experience, an increased conversion rate, and corresponding growth in GMV. Key responsibilities include, but are not limited to, the following:

  • Define and own the product vision, strategy, roadmap, and KPIs for a scalable Video Commerce product.
  • Manage the entire product life cycle from inception to launch, including writing product requirements, defining use cases, and setting success metrics;
  • Hire and manage product owners responsible for various aspects of our video commerce offering.
  • Provide product ownership and direction for a high performing team of UX designers, developers, business analysts and direct report product owners to implement the right strategy and meet success criteria;
  • Collaborate with stakeholders across Coupang (Product and Engineering, Design, Operations, Sales, Retail, Advertising, and more) to ensure its successful performance and development;
  • Continually Identify opportunities to improve the experience on the marketplace for all parties (consumers, vendors, influencers and brands).

Key Experience

  • Successful track record (8+ years) of developing innovate new products, and taking them to market, for a tier 1 technology player.
  • Track record of managing high performing teams of product owners.
  • Hands on experience working in an agile environment with a rapid iteration cadence.
  • Track record of using data and quantitative research methodologies to inform decision making across the entire product design process/lifecycle.
  • Understanding of the complexities of a marketplace/consumer platform model.
  • Domain knowledge of video commerce tools and applications.

Traits and Competencies

  • Able to operate autonomously to manage projects in a fast-paced environment and remain focused amidst frequently changing requirements.
  • Able to take ambiguous and challenging problems and turn them into scoped projects and features.

Skills and Qualifications

  • Bachelor's degree in Computer Science, Software Engineering, or equivalent practical experience.
  • Excellent written and verbal communication skills in English

Recruitment Process  

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider  

  • This job posting may be closed prior to the stated end date for application if all openings are filled.     
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.     
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants. 
  • Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.  

Privacy Notice  

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. (Korea) (U.S.) (China)  

Document Return Policy   

  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.   
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act.  However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company.  In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 
  • A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email ( In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail.  Please be informed that the job applicant is required to pay the postage on the registered mail. 
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process.  If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 

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