Director: Search Marketing

As the Director of Search Marketing, you will lead all Pay-Per-Click (PPC) Search Engine Marketing initiatives, define strategy, own performance and execute on multi-million-dollar monthly budgets. You are the subject matter expert who will lead a highly qualified team and responsible for driving business results to include new customer acquisition, revenue, and ROI. 

You will also lead a strong in-house program (the largest in South Korea) to help execute on strategic, tactical, technical, quantitative vision of our search program.

Having strong knowledge of the industry, PPC best practices, business acumen, quantitative analytics skills and leadership will be essential for success in this key position. In addition, You will also oversee partner relationships and be charged with identifying, evaluating, negotiating, and executing multiple paid search initiatives against marketing goals. You have the ability to view marketing opportunities from a finance, behavioral and optimization perspective; and possess excellent interpersonal communication and problem-solving skills. 

Essential Functions

  • Own the strategy and execution for a large sized monthly budget across SEM to drive ROI positive customer acquisition
  • Work with key stakeholders and internal departments to define paid search acquisition strategy, objectives and deadlines to ensure strategic imperatives and goals are met
  • Develop quarterly plans, optimize operations, and drive business results
  • Manage and guide the team of highly skilled Paid Search Marketing Managers
  • Organize and optimize keyword portfolios to drive business results across multiple product lines with a clear view on incrementality
  • Use measurement, tracking, and management platforms to produce analytical insights and manage Paid Search operations
  • Develop effective hypothesis for A/B tests by conducting creative / landing page optimizations and multivariate testing
  • Provide thought leadership to help identify new opportunities and other emerging advertising platforms
  • Partner with key cross-functional teams to ensure relevant organizational goals are factored into PPC Search projects
  • Engage with senior company management to represent resource needs and performance
  • Drive innovation and education on the search channels within the organization

Basic Qualifications

  • Bachelor’s Degree; MBA preferred
  • 10+ years marketing experience with 6+ years in Search Engine Marketing
  • 4+ years managing a team and demonstrating the ability to train and grow team members as a reliable mentor

Preferred Qualifications

  • Clear understanding of search industry best-practices, able to effectively benchmark keyword portfolios to best-in-class search operations
  • Experience in highly quantitative and analytics driven environment; working with complex datasets to understand performance and drive optimization strategies
  • Demonstrated track record of managing a sizeable budget, driving financial performance, and attaining measurable results through projects with a clear ROI/CPA target
  • Demonstrated success in driving complex projects within cross functional teams including Product Management and Marketing Technology
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
  • Comfortable creating presentations & presenting to senior management
  • Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution
  • E-commerce experience is a plus

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