About Core
Core is an early-stage startup building a software platform to help independent fitness instructors thrive online. We are building Shopify for fitness.
We’re backed by AlleyCorp, a startup incubator that also founded Business Insider, Gilt, Zola, and MongoDB among others.
The fitness industry is going through fundamental changes, moving from in-person first to hybrid/virtual-first and from studio-first to instructor-first. This shift began years ago (Peloton was founded in 2012), but the events of the past year have greatly accelerated the trend. At Core we’re building a platform to help instructors, coaches, and trainers thrive in this new market. In empowering instructors to connect with their students online, Core aims to power sustainable digital businesses and be your favorite instructor’s digital home. Our platform is the backend of their business, making it easier to workout with your instructor or coach anywhere, anytime.
We recently launched publicly (check out our app here) and are turning the focus towards Growth initiatives. This is a joint effort that spans Marketing, Sales, and Product Strategy as we develop our product, market to customers, listen to instructors, and build towards our Series A.
Our offices are in SoHo, New York and while most work can be remote, we think collaboration on coordinated days in the office will be helpful 1-2 days per week.
What you’ll do in this role...
- Use social media marketing tools to create and grow the company’s online presence on Instagram, Facebook, and other social media
- Partner with our fitness instructors to promote their launches and content
- Play a part in creating the company’s digital marketing strategy and identify strategic weaknesses and make recommendations for improvements
- Research social media trends and apply learnings
- Track key performance indicators for marketing and social media campaigns
- Message and work on scaling outreach to potential clients and partners
- Work closely with design to generate campaigns to drive interest and educate current and aspiring digital-first instructors
- Work closely with the tech team in a true fast-paced, startup environment
What we’re looking for…
- Excellent writing skills
- Previous experience working with Instagram, Facebook, and other social media platforms
- Examples of past work experience or relevant social media experience. Please send us any social handles for reference.
- Design skills and familiarity with design tools are a plus but not required
Timeline and Compensation
- $15-18/hour
- Ideally we are looking for someone who can support us 40 hours/week for 12 weeks as a summer intern but we can be flexible for the right person.
- Looking for a start by the end of May
