Core is an early-stage startup building a software platform to help fitness instructors thrive online.
The company is funded by AlleyCorp, a startup incubator that also founded Business Insider, Gilt, Zola, and MongoDB among others.
The fitness industry is going through fundamental changes, moving from in-person first to hybrid/virtual-first and from studio-first to instructor-first. This shift began years ago (Peloton was founded in 2012), but the events of the past year have greatly accelerated the trend. At Core we’re building a platform to help instructors, coaches, and trainers thrive in this new market. In empowering instructors to connect with their students online, Core aims to power sustainable digital businesses and be your favorite instructor’s digital home. Our platform is the backend of their business, making it easier to workout with your instructor or coach anywhere, anytime.
We recently launched publicly (check out our app here) and are turning the focus towards Growth initiatives. This is a joint effort that spans Product Management, Engineering, and Marketing/Sales Strategy as we develop our product, market to customers, and build towards our Series A.
Role:
As an intern at Core, you will be developing and executing on the product and go-to-market strategy. You will craft the messaging and positioning of the offering, identify and define the target persona(s) and market segmentation, conduct user interviews, and run calls with potential customers. We expect you to hustle, keep things organized, and do the legwork. A great candidate has the ability to listen to 50 different points of feedback, then distill and present key insights to power the next stage of growth.
This role can flex to Product Management, Marketing, Sales, and/or Strategy based on the candidate’s interests and skills.
Bonus / Nice to have:
- Demonstrated interest in fitness or health through current or past activities (high school or college sports, dance, meditation, nutrition, or similar)
- Experience working at a technology company and/or startup
This role is based in our NYC office in SoHo. Given the fast-paced nature of the work and importance of frequent communication, interns will be in-person in the office 3-5 days per week.
