ABOUT CORDIAL

When we founded Cordial in 2014, we were determined to change the way brands communicate with their customers. We build technology to help brands send a better message—ones that are personal, relevant, and emotionally intelligent across any channel. Leading brands such as Revolve, FTD, Eddie Bauer, 1-800 Contacts, and TOMS use our cross-channel messaging platform to increase customer engagement, drive transformational speed-to-market, and future-proof their marketing technology.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

CORDIAL VALUES

  • Communicate better than the rest
  • We’re tenacious about our clients and the problems we solve for them
  • We’re owners, and we act like it
  • Always #becordial

POSITION SUMMARY

We are looking for a motivated and talented Growth Marketing Manager to join our dynamic, results-oriented marketing team. The Growth Marketing Manager is responsible for creating programs and driving end-to-end execution of digital marketing activities to create pipeline, accelerate deal cycles, and drive new revenue from both prospects and clients. You will be a key player in both inbound and outbound marketing programs and be a liaison between the marketing and sales teams. You will work closely and collaboratively with all marketing team members and are critical in driving a digital strategy that grows the business and the Cordial brand. This is a high-growth position with broad exposure to marketing strategy, business decisions, and the leadership team. This position may be remote and will report to the Head of Marketing.

YOU WILL

  • Utilize digital marketing strategies and best practices to create qualified leads, drive bottom-line results, implement demand generation programs, identify opportunities to optimize and improve campaign performance, and find new ways to deliver engaging messages to Cordial’s audience.
  • With guidance from management, create strategies, execute project plans, and manage iterations for digital campaigns including SEO/SEM/PPC, email marketing, paid social media campaigns, and other advertising channels.
  • Manage inbound lead processes, including lead qualification, lead flow from multi-channel campaigns, data processing, list management, lead scoring and tagging, scrubbing, and other related operational tasks.
  • Evaluate and optimize performance across all digital channels and provide regular reporting on KPIs to cross-functional leadership.
  • Assist with project management around inbound marketing programs.
  • Assist with content management such as creating landing pages, digital ads, email campaigns, and social media management.

ABOUT YOU

  • A self-starter with the ability to work autonomously in a fast-paced, start up environment.
  • Excellent communication, teamwork, project management, problem solving, attention to detail, and organizational skills, and a genuine desire to learn and grow.
  • Functions without noticeable guidance and performs tasks that are virtually free form and dynamic.
  • Combines technical expertise, project leadership, business savvy, and industry knowledge with the proven ability to achieve results.
  • Experience partnering with cross-functional teams to request and deliver creative and content deliverables, managing competing demands from internal and external stakeholders.
  • Exceptional track record of designing strategies and executing campaigns within email marketing, web analytics tools, search engine marketing (SEM), display media, social media, and search engine optimization (SEO).
  • Experience with CRMs (Salesforce preferred), Google Apps, and web analytics tools (Google Analytics preferred).
  • Experience with email marketing tools, Salesforce and Pardot experience a plus.
  • 5+ years of experience with revenue-driving digital marketing campaigns.
  • 2+ years of experience in B2B SaaS marketing.
  • Bachelor’s Degree in Business, Marketing, or related field preferred.

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