Reports to: Head of Commercial Content

Location: Scale Space White City, London

 

THE PURPOSE

Contentive is looking for an AI Content Strategist who will be responsible for developing and implementing content strategies that leverage artificial intelligence and machine learning technologies to create, curate, and optimize digital content. This is a brand new role that combines expertise in content creation, data analysis, and AI to enhance the overall content quality and user experience.

This is an excellent opportunity for an individual who possesses a keen interest in AI, has superb interpersonal skills and enjoys working as part of a great team. Contentive is on an exciting journey to scale, this creates plenty of learning opportunities for our teams and plenty to do, whilst having fun! 

 

THE ROLE:

  1. Content Strategy Development: Develop and implement content strategies that leverage AI to enhance content creation, distribution, and optimization.
  2. Content Generation: Utilize AI-driven tools and technologies to create and generate high-quality, relevant content such as articles, product descriptions, social media posts, and more.
  3. Content Curation: Use AI algorithms to curate and recommend existing content for various platforms, ensuring that users receive the most relevant and engaging content.
  4. Keyword and SEO Optimization: Collaborate with SEO specialists to integrate AI-driven keyword research and optimization into content creation to improve search engine rankings and visibility.
  5. User Persona and Personalization: Analyze user data and behavior to create personalized content experiences using AI-driven recommendations and segmentation.
  6. Content Performance Analysis: Track and analyze content performance metrics using AI tools to make data-driven decisions for content improvement.
  7. Chatbots and Virtual Assistants: Develop conversational AI content for chatbots and virtual assistants to enhance user interactions and customer support.
  8. Content Testing: Conduct A/B testing and multivariate testing to refine content strategies and understand user preferences.
  9. Ethical AI Considerations: Ensure that AI content strategies adhere to ethical and legal guidelines, including issues related to bias, privacy, and transparency.
  10. Content Trends and Innovation: Stay updated on AI and content marketing trends, tools, and emerging technologies to continuously improve content strategies.

 

ABOUT YOU

  • Bachelor's degree in Marketing, Communications, Computer Science, Journalism, or a related field.
  • Python and SQL skills are preferred
  • Strong understanding of AI and machine learning technologies and their applications in content creation and distribution.
  • Proficiency in using AI tools and platforms for content generation, curation, and analysis.
  • Excellent written and verbal communication skills to create and optimize content.
  • Knowledge of SEO and content marketing best practices.
  • Data-driven mindset with the ability to interpret and act on analytics and user data.
  • Creativity and the ability to think outside the box to create engaging content.
  • Familiarity with ethical considerations in AI content creation and AI bias mitigation.
  • Project management skills to plan and execute content strategies effectively.
  • Adaptability and a willingness to learn and embrace new AI technologies.
  • Exceptional organisational skills – the ability to multi-task, prioritise, and manage time effectively
  • Excellent verbal, presentation and written communications skills.

 

PERSONAL CHARACTERISTICS:

  • Great attitude: proactive and energetic, enthusiastic and fun to work alongside, with a strong work ethic
  • Highly organised and structured planner with the ability to deliver projects on time
  • Outstanding people skills with the ability to develop relationships with a wide range of individuals
  • Completely invested in driving individual success
  • Excellent accuracy/attention to detail essential
  • Commercially aware
  • Able to remain calm under pressure in a fast-moving environment.
  • Results-oriented and tenacious

 

OUR CULTURE:

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

Contentive see diversity as a really positive thing that actually creates a better workplace and delivers better outcomes, so we are really keen to maximise the diversity of the workforce and actively encourage applications from anyone and everyone.

 

OUR VALUES:

  • Passionate
  • Flexible mindset
  • Humble and Social
  • Curious
  • Accountable
  • Diverse and inclusive.

 

WHAT WE CAN OFFER YOU:

  • 25 days of paid holidays (plus a Birthday Day)
  • Life Assurance – 4 x annual salary.
  • Pension Scheme
  • Cycle to Work
  • Eye Care Vouchers
  • The right mix of challenges, learning and development opportunities

 

CAREER PATHWAY

Your career is in your hands. We expect you to take ownership of your own career development and of course, we are here to support and guide you. Our career pathway is designed to clearly highlight the different avenues you may wish to take during your career with Contentive. We encourage you to have open and honest conversations about how you are performing in your role and ask for feedback. We adopt the growth mindset principle to development. “Success is not an accident; success is a choice.” – Stephen Curry.

 

About Contentive

Contentive is a rapidly changing media and virtual events company with an exciting future. We are focussing on disrupting the B2B media and publishing industry using cutting edge and new technology.

Our purpose is to help B2B tech businesses find the right clients, provide relevant networking opportunities through our growing online communities, and give valuable insights as thought leaders in the FinTech, Accounting, Treasury and Digital Marketing realms.

B2B tech firms are increasingly focused on pipeline efficiency and ROI. For this reason, we work with companies like Adobe, Sage, Oracle, Workday, Salesforce, etc. and link potential buyers of tech with technology firms looking for qualified prospects.

We are a technology led business, constantly innovating to improve the experience we offer our audiences. Our proprietary technology stack combines marketing automation and a customer data platform, allowing us to continuously monitor the topic and format preferences of our audiences. This enables us to personalise their experience – online or at an event – driving higher engagement rates and providing us with unrivalled intelligence and insight about each community’s behaviours and preferences. 

We actively strive to build an inclusive, friendly, and innovative culture. Working in an environment that helps us give our people the freedom, tools and resources to grow, learn, and experience a satisfying and fun work environment.

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