We’re placing more emphasis on how we engage with our customers through targeted, tailored and timely campaigns and are looking for a Marketing Automation Specialist to come in and help us unlock the potential that Marketo provides.

In this new role you will be the internal expert in all things Marketo and lead the creation, implementation and scaling of campaign automation across the business, as we build out our efforts and also plug in more channels to take us ‘beyond email’.

This role sits within a newly created team focused on Data, Technology and Analytics which will have responsibility for the governance and management of our customers, their interactions with us and the optimisation of their experience.

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

Key responsibilities

  • Become the internal expert on implementing Marketo campaigns, with responsibility for email marketing program development and execution, including segmentation, testing and deployment
  • Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles (e.g. Marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design and nurture campaigns)
  • Understand the importance of data and data management for privacy and CRM management and reporting
  • Responsibility for Marketo templates, working to inform and optimise for customer use and ensuring that we’re best able to deliver engaging campaigns
  • Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads and customer engagement
  • Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs
  • Work with management to define KPIs, create reporting and analyse campaign performance. Create recommendations for the marketing team to continuously improve campaigns
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software as required
  • Understand the end-to-end flow of marketing data for optimisation and reporting purposes
  • Educate and train members of the marketing department and other relevant teams on how best to structure their content to streamline workflow and maximize Marketo’s potential
  • Work closely with tech team on form integration and web journeys ensuring a coherent customer journey

The Ideal Candidate

  • Have proven experience working with Marketo to utilise full functionality in delivering commercially successful campaigns
  • Can apply your technical skills to deliver efficient and automated workflows
  • Know the importance of ensuing data and privacy is correctly managed
  • 5-7 + years marketing automation experience in Marketo
  • Marketo Certified Expert preferred, but not required
  • Expert knowledge of database management concepts and best practices
  • Bachelor’s degree in marketing or related field

Personal Characteristics:

  • Enjoy a fluid, fast-paced, entrepreneurial work environment
  • Have high attention to detail and produce quality work in a timely manner
  • Are excited to solve problems from start to finish: identify causes, recommend solution, and implement
  • Strong independent project management skills
  • Great attitude: proactive and energetic, enthusiastic and fun to work alongside
  • Highly organised and structured planner with the ability to deliver projects on time
  • Outstanding people skills with the ability to develop relationships with a wide range of individuals
  • Excellent accuracy/attention to detail essential
  • Commercially aware
  • Able to remain calm under pressure in a fast-moving environment
  • Results-oriented and tenacious

OUR CULTURE:

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

Contentive see diversity as a really positive thing that actually creates a better workplace and delivers better outcomes, so we are really keen to maximise the diversity of the workforce and actively encourage applications from anyone and everyone.

OUR VALUES:

  • Passionate
  • Flexible mindset
  • Humble and Social
  • Curious
  • Accountable
  • Diverse and inclusive.

WHAT WE CAN OFFER YOU:

  • 25 days of paid holidays (plus a Birthday Day and an additional day off around Christmas)
  • Life Assurance – 4 x annual salary.
  • Pension Scheme
  • The right mix of challenges, learning and development opportunities

CAREER PATHWAY

Your career is in your hands. We expect you to take ownership of your own career development and of course, we are here to support and guide you. Our career pathway is designed to clearly highlight the different avenues you may wish to take during your career with Contentive. We encourage you to have open and honest conversations about how you are performing in your role and ask for feedback. We adopt the growth mindset principle to development. “Success is not an accident; success is a choice.” – Stephen Curry.

About Contentive

Contentive is reinventing B2B media and events. Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate and create content that cuts through the noise and captures the attention of busy execs to help them succeed in their roles.  In turn, we offer suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.  

Our range of highly focused promotional solutions can help companies successfully capture their market, increasing brand awareness, delivering quality leads and ultimately providing a great return on their marketing investment.

We pride ourselves on the highly reputable brands we have in Contentive, these are split across four areas; Digital Marketing, FinTech, HR and Financial Services.

We are a technology led business, constantly innovating to improve the experience we offer our audiences. Our proprietary technology stack combines marketing automation and a customer data platform, allowing us to continuously monitor the topic and format preferences of our audiences. This enables us to personalise their experience – online or at an event – driving higher engagement rates and providing us with unrivalled intelligence and insight about each community’s behaviours and preferences.  

 

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