Senior Event Marketing Manager

About the Opportunity

Contentful is looking for a Senior Events Marketing Manager to join our Performance and Growth Marketing team based in New York or London for a global scope of programs, to plan, execute and measure a set of high-impact events. If you have a passion for developing event experiences, driving innovation as you build relationships and connective tissue to our customers and partners, then you might be a good fit for this role.

This role will work cross-functionally between sales, customer success, product and marketing, to drive event execution from inception to completion leveraging in-house expertise and aligned vendors. You will identify key success factors to drive effectiveness of leveraging events to build connections with customers, partners, industry experts and employee audiences.

Reporting to the Director of Global Events, you will be part of a team responsible for helping define the strategy, manage a budget, and fully own and execute a large book of our event programming. A successful candidate will be a resourceful, independent, self-starter as they work with internal stakeholders on ways to bring innovation and alignment of our company core values and messages through event experiences. This events manager will define metrics and utilize meaningful data to improve effectiveness of events, build strong relationships with stakeholders, be flexible while staying calm, listen well and discern needs, bring creativity and quickly be able to problem-solve, stay organized, and communicate respectfully and effectively while executing against our GTM plan.

What to expect? 

• Planning: Project manage the design of in-person first-party and third-party events focusing on outcomes that drive business impact and maximize return.
• Collaborate with and understand the business environment for each event to create an event plan that includes the overall experience design, content proposal, branding and communications.
• Manage the day-to-day planning and execution of client facing events, industry conferences, and trade shows, including pre- and post-event communications and attendee management
• Partner with the Product Marketing, Communication and Content teams to develop strategies leveraging existing content and access to industry communities to promote events and tradeshows
• Plan, coordinate and execute internal company events or additional ancillary events as they arise
• Communications: provide consistent and clear communication of events program to all stakeholders, including internal briefing documents for specified events and conferences.
• Take a proactive role in evaluating and reporting ROI for all events. 
• Manage and execute events starting with the concept stage, through vendor contracting, planning, registration and on-site execution
• Event Systems Administrator: responsible for effective provisioning, configuration, operation, and maintenance of event systems.
• Negotiate and execute contracts for both large and small scale events, while maintaining vendor relationships. This includes collaborating with promotional & print vendors to maintain the best relationship possible with vendors.
• Source new venues / locations for upcoming hybrid events. 

What you need to be successful

• 8+ years of B2B Tech marketing with event planning working alongside a marketing organization from content and media teams, while also demonstrating operational and logistical expertise in a marketing/corporate events role, both for onsite, virtual and hybrid formats.
• Exceptional cross-organization/cross-functional project management and collaboration skills. The ideal candidate will be managing multiple work streams for each event such as content, venue, production, attendee experience and promotion.
• Storytelling skills to sell in ideas and learner mindset to constantly identify, share, and apply insights for continual improvement of experiences
• Ability to set and drive event criteria or requirements across multiple functional areas, with specific attention to our sales team 
• Excellent communication (verbal and written) across a field and marketing organization, interpersonal, negotiation, and conflict resolution skills are required
• Detail-oriented, team-oriented while knowing how to prioritize effectively
• Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors
• Adaptable under pressure with quick deadlines
• Must be an independent self-motivated and strong leader who can own the development of events with minimal supervision
• Preferred: Skilled in registration + partner portal platforms, Salesforce, and Marketo.
• Flexibility to travel or be onsite up to 25% of the time.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication  stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

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