It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the origi­nator of performance apparel - gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout.


Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We’re about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand. That demand has created an environ­ment of growth. Today, with millions of unique registered users across UA’s Connected Fitness community, the brand is resonating with more athletes than ever before, and we’re investing to change the way athletes live. 


UA is an environment where building a great team is vital, and where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace. Our teammates and the world’s hungriest athletes alike, live by a code, a pledge to themselves and everyone else: Protect This House... I Will.



Connected Fitness apps are central to Under Armour’s mission to make you better. The Foundation Product Manager for the Foundation Team manages the entire lifecycle of various foundation services and is fully accountable for its successful execution. As a key member of the Foundation Product Management team, they exemplify our core skills of product management. They have a thoughtful point of view about what makes products great or terrible. They can also translate their point of view into product requirements that result in great software. They are masters of product analytics, making data-driven decisions while still being curious enough to ask why they might be wrong. On the one hand, they are incredibly meticulous, but on the other hand they know when to let go. They enable others to do their best work by articulating the boundaries of a problem and staying focused on what matters to users. The ability to communicate clearly is paramount. Product Management is art and science, strategy and tactics, passion and reason.


Product Ownership

•Owns a number of products that are shared by ecommerce and fitness apps, deploying those features across multiple apps.
•Makes day-to-day decisions to optimize the utilization of the team, meeting the needs of our users while ensuring our engineering team is working on the most strategic projects.


•A Product Manager owns more than the Product. As leader and steward of key strategic projects, they own the engagement and morale of their working team, from engineering to product marketing. They must invest time in communicating strategy and priorities, giving clear and motivational presentations that align teams and compels people to action.
•Collaborates with their working teams to navigate through complex and controversial decisions, thoughtfully ensuring the right decision is made and the team is supportive of and motivated toward that outcome.


Product Vision, Creativity and Strategy

•Can transform insights and strategy into tactical product decisions and direction, and get buy-in from all critical cross-functional stakeholders (engineering, design, Digital leadership).
•Able to manage several, complex projects/features simultaneously.
•Is able to balance competing needs of the business and users, constantly prioritizing and reprioritizing based on strategic priorities and new information/research.
•Can assimilate a huge amount of information (quantitative, qualitative, anecdotal) and make the right decision for the product overall.
•Thinks creatively about the best way to solve problem, leveraging all potential tools and teams available.


Analytical Ability

•Must be a highly skilled, curious, and creative problem solver that is comfortable working with numbers, never satisfied with the simplest answer and always asking wondering why any analysis might be wrong.
•Skilled with analytics tools like Amplitude and Tableau, techniques such as A/B testing and longitudinal observation, and cohort-based analysis.
•Is able to structure experiments and research to answer key questions without simply relying on intuition.




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