The Under Armour Global IT team is seeking a Sr. Software Developer. In this role, you will work with a team to strategically develop, maintain and guide the growth of the Salesforce Marketing Cloud (SFMC) platform for the enterprise. You will partner with colleagues from around the Enterprise to drive the strategic adoption of the platform, ensure business and customer value realization, and successfully manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations, strategic data extracts, dynamic emails via Content Builder, and event-driven journeys via Journey Builder.


  • Participate in agile delivery activities such as design, estimating, retrospectives and continuous improvement
  • Use Contact Builder & data relationships to organize data
  • Manage support cases with Salesforce to ensure availability of the SFMC platform, providing on-call support to resolve application issues when necessary
  • Create SQL-based query activities for audience segmentation, reporting and data extracts
  • Email & Cloud Page Coding
    • Provide Front-end html and javascript & HTML coding in support of Cloud Pages; ideally, help move to template based emails
    • Code Ampscript in support of complex dynamic emails
  • Integrate with external systems both incoming and outgoing
    • Familiarity with SSJS + Automation Studio to make API calls
    • Experience in Automation Studio for file imports inclusive of encryption/decryption
  • Provide REST support for leveraging SFMC web service to:
    • Trigger communications, journeys, and automations
    • Transfer data into journeys and data extensions
    • Retrieve data from extract tables
    • Expand Travelers utilization of SFMC REST web service
  • Familiar with Salesforce connectors (marketing for service/SFCC cartridge)
  • Work with Predictive Intelligence / Einstein
    • Setup new algorithms
    • Guide developers on tagging
    • Troubleshooting
    • Product & Content Recommendations
  • Capture relevant technical and business requirements, analyzing inputs and creating Salesforce Marketing Cloud solution recommendations
  • Create, manage and present an actionable Blueprint that aligns a customer's business needs to the recommended Salesforce Marketing Cloud solution


  • 3 years or more hands-on experience designing and developing strategic solutions via Salesforce Marketing Cloud in a corporate environment
  • Salesforce Marketing Cloud Administrator experience (desired)
  • Proficiency with Salesforce Marketing Cloud development is desirable
    • Contact Builder relational data model configuration
    • SQL-based query activities for audience segmentation, reporting and data extracts
    • Designing and creating automations via Automation Studio
    • Content Builder dynamic email creation
    • REST support for leveraging Marketing Cloud web service to transfer data into journeys and data extensions
    • Build triggered sends, journeys, and automations
    • Landing page and web form creation via Cloud Pages
    • SMS Text campaigns via MobileConnect in Mobile Studio
  • Proficient is Ampscript, Javascript, HTML, and CSS
  • Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
  • Ability to rapidly learn technical and business concepts
  • Ability to provide technical leadership and guidance to team members
  • Ability to present technical concepts to technical and business audiences
  • Commitment to high quality work and timely deliverables
  • Proficient written and verbal communication skills
  • Keeps apprised of industry & digital trends as well as platform enhancements and applies this knowledge to business strategy
  • Validating solution components and provide solution walkthrough with stakeholders
  • Conducting solutions presentations and obtain customer acceptance to solution design

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