The Marketing Analytics Analyst will be responsible for building + maintaining our marketing dashboards + programming the marketing war room content on a weekly basis. You will serve as the global point of contact for regions playing a critical role in collecting/cleansing + visualizing data from multiple regions + cross functional partners.
Publish the weekly marketing dashboard + insights, requiring you to aggregate + visualize key inputs from multiple sources/countries (Omniture, DCM, Sprinklr, Google/FB etc)
Program the content + maintain the digital screens + calendar in the marketing war room
Coordinate and lead read/react regional to global marketing metrics meetings reviewing key data and trends
Partner with cross-functional teams to analyze multiple channel data disciplines and deliver insights that drive businessgrowth.)
Assist with preparing and presenting analysis and reporting to business departments and management.
Manage, review and validate data with database vendors and oversee file transfers between first and 3rd party vendors & ensure all work and procedures follow the most up to date company code of conduct and data management principles.
Partnerwith external partners and vendors on analysis, data extracts and transfers, validations, analysis and insights.
Provide ad hoc analysis, competitive information, presentations, status reports and meeting recaps when necessary.
Track develop brand, channel, campaign and customer benchmarks comparing against company wide and industry.
Bachelor's or Master’s degree in marketing or computer science
At least 4 years of overall work experience with majority of experience in marketing analytics and data visualization.
Experience analyzing consumer data and providing insights that drive business results
Experience with analytics tools and disciplines (Adobe + GA Analytics, Salesforce)
Experience with visualization techniques (Tableau + Domo + Datorama)
Detail oriented with exceptional organization skills and aptitude for technology
A successful candidate is someone with an analytical mind, creative spirit and curious appetite. They should be passionate about the science of marketing and excel at applying a narrative to data and presenting in story form. The candidate should feel comfortable working with multiple marketing stakeholders and managing multiple deliverables simultaneously.