Marketing Analytics Analyst

Summary:

The Marketing Analytics Analyst will be responsible for building + maintaining our marketing dashboards + programming the marketing war room content on a weekly basis. You will serve as the global point of contact for regions playing a critical role in collecting/cleansing + visualizing data from multiple regions + cross functional partners.

Responsibilities: 

  • Publish the weekly marketing dashboard + insights, requiring you to  aggregate + visualize key inputs from multiple sources/countries (Omniture, DCM, Sprinklr, Google/FB etc)
  • Program the content + maintain the digital screens + calendar in the marketing war room
  • Coordinate and lead read/react regional to global marketing metrics meetings reviewing key data and trends 
  • Partner with cross-functional teams to analyze multiple channel data disciplines and deliver insights that drive businessgrowth.)
  • Assist with preparing and presenting analysis and reporting to business departments and management. 
  • Manage, review and validate data with database vendors and oversee file transfers between first and 3rd
    party vendors & ensure all work and procedures follow the most up to date company code of conduct and data management principles.
  • Partnerwith external partners and vendors on analysis, data extracts and transfers, validations, analysis and insights.
  • Provide ad hoc analysis, competitive information, presentations, status reports and meeting recaps when necessary.
  • Track develop brand, channel, campaign and customer benchmarks comparing against company wide and industry.

Education:

Bachelor's or Master’s degree in marketing or computer science

Experience:

At least 4 years of overall work experience with majority of experience in marketing analytics and data visualization.

Critical Skills:

Experience analyzing consumer data and providing insights that drive business results

Qualifications:

  • Experience with analytics tools and disciplines (Adobe + GA Analytics, Salesforce)
  • Experience with visualization techniques (Tableau + Domo + Datorama)
  • Detail oriented with exceptional organization skills and aptitude for technology

Special Notes:

A successful candidate is someone with an analytical mind, creative spirit and curious appetite. They should be passionate about the science of marketing and excel at applying a narrative to data and presenting in story form. The candidate should feel comfortable working with multiple marketing stakeholders and managing multiple deliverables simultaneously. 

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