The Sr. Director of NA eCommerce will be a key player on the senior leadership team for the Under Armour NA Digital Revenue channel. This individual will be responsible for defining the regional strategy for eCommerce operations and creating a world-class digital shopping experience for the North American Under Armour consumer.  In addition, this individual will be responsible for fostering cross functional relationships with the following global teams: Software Engineering & Tech, Product Management, Category Management, and Consumer Engagement.


Essential Duties and Responsibilities:

  • Lead, manage and develop the team responsible for key business success within NA Under Armour eCommerce.
  • Lead and navigate cross-functional teams including other eCommerce, Connected Fitness, Retail, and Wholesale, as well as, new distribution channels to engage our customers in a whole new way with the ultimate goal of growing revenue.
  • Define and own shared metrics across groups.  Establish strong relationships among cross-functional groups to deliver on these shared team goals.
  • Develop product vision and strategy for our consumer facing products balancing business needs with technological capabilities
  • Work with product teams to establish and execute on an effective, prioritized roadmap to deliver on key revenue driving initiatives. 
  • Increase our understanding through analysis of what our core customers want and do on a daily, weekly, and monthly basis.
  • Measure eCommerce performance, working closely to identify KPI’s, success metrics, and areas for growth
  • Evaluate new technologies and partners for inclusion into the Under Armour ecosystem
  • Bring a true user-centered (athlete-centered) approach through the entire consumer database architecture to ensure we “Make All Athletes Better.”



  • A sincere and contagious passion for building the Under Armour brand
  • An undeniable representative of our brand mission, vision and values
  • Smart, creative, disciplined and driven. Not afraid to lead others past their comfort zone(s) and capable of creating a high sense of urgency when needed.
  • Shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide or externally facing issues
  • Strong relationship and consensus building skills
  • Track record of hiring, supervising and training high-performance teams to exceed expectations and rise to new levels of excellence
  • Strong communication skills and the ability to effectively present to senior leadership
  • Strong organizational and project management skills
  • Attention to detail without getting stuck in or derailed by the details
  • Highly passionate, problem solver with strong creative and analytical skills

 Education and/or Experience                          

  • 15+ years of relevant eCommerce experience
  • Master’s or another higher education degree preferred.


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