As the Lead of Digital Retail Experience you will be part of a new team spearheading the transformation of Under Armour's global retail fleet into a digital powerhouse by managing projects that provide a seamless, enjoyable, and elevated customer experience for our athletes.   You will work closely to support the exploration, development, and execution of a multi-year strategic roadmap to accelerate revenue growth, digital leadership, and excellent customer experience in our retail stores, tying together all aspects of our in store digital customer journey.

  • Spearhead cross functional collaboration across the organization to align teams on digital customer experience goals in alignment with global digital retail strategy.
  • Partner with e-commerce & connected fitness product management, delivery, engineering, enterprise architecture, IT, Store Design & Store Operations, Learning and Development, and Supply Chain teams to plan roadmaps, procure resources, establish timelines, and maintain deadlines.
  • Manage portfolio of projects with cross functional dependencies that share the same end goal and deadline with the ability to report project status, risks, mitigation plans, and budget spend across all projects and programs on a regular basis.
  • Work with internal teams to establish success KPI's for each digital initiative & ensure proper measurement & reporting of those KPI's.
  • Relentlessly push to understand customer needs and ensure customer is considered in all digital adoption, vendor selection, technology investment, prioritization and trade-off discussions.
  • Experience with omni-channel customer experience journeys and technologies, including Endless Aisle, Clienteling, Buy Online, Pick up in Store, Ship from Store, Ship to Store, and other omni-selling models.
  • Experience and understanding of omni-channel inventory and fulfillment best practices.
  • Assist with the development and execution of a global pilot program to deploy, test, iterate, and roll out new experiences to the retail fleet in order to gain fast-paced, measurable results.
  • Participate in investigative store visits, store survey development/results analysis, and define necessary process improvement/project initiation to drive improved customer and store associate experiences
  • Assist with the development of business cases including benefits and cost analysis and ROI.
  • Partner closely with Store Operations and Learning and Development teams to ensure new digital initiatives are rolled out and executed consistently within global processes and best practices.
  • Experience managing revenue driving projects across e-commerce, app, and retail channels – tying together and creating seamless & supporting experiences across user experiences.
  • Provide business requirements, scope of work, and necessary details in an effective and efficient way for execution from identifying and interfacing with functional business partners and translating cross functional requirements into actionable items in multiple demand management processes.
  • Ensure all solutions are geared towards customer experience improvement and/or teammate efficiency and productivity
  • Drive overall exploration, understanding and assessment of emerging DTC technologies
  • Identify key partners with global scalability and innovative mindset that provide services and products that are in alignment with our Brand Experience.


  • 5-7 years managing e-commerce/IT projects in a retail environment
  • Minimum 3 years of experience with vendor management & experience with vendor analysis, selection, contract negotiation, and relationship management.
  • Experience working in an agile environment required
  • Experience developing project plans, schedules, and managing budgets required
  • Experience writing and developing requirements
  • Experience working on omni-channel programs/projects in a retail environment preferred
  • Experience working with global teams & willingness/ability to travel to global store locations and regional offices.
  • Capable of understanding cultural and social differences and requirements of our athletes and tailor digital customer journeys based on them.
  • Comfortable working within a highly matrix-driven, frequently changing organization, with great communication, and negotiation skills, and have a strong customer focus.
  • Establish and maintain an excellent working relationship with Under Armour internal partner teams.

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