As Global DTC IT Experience Lead you will be responsible for managing initiatives and projects that will be a key part of the in-store digital customer journey in cross-collaboration with multiple stakeholders and business partners across multiple regions.  You will also be identifying, creating, validating, and moving into production disruptive digital experiences and technologies that would enrich our athletes in store brand experience, while developing the accompanying business cases and ROI analysis.





  • Drive overall exploration, understanding and assessment of emerging DTC technologies
  • Identify key partners with global scalability and innovative mindset that provide services and products that are in alignment with our Brand Experience
  • Gather requirements from functional business partners and translate them into actionable items in our demand management process
  • Foster cross-functional collaboration to contribute to our digital strategy


Project Management

  • Lead the project management life cycle for new initiatives
  • Create business cases and ROI analysis and articulate them to key stakeholders
  • Communicate project status, identify risks and issues and provide feasible action course
  • Manage vendors and partners from selection and negotiation throughout project implementation



  • Responsible for executing and deploying the digital strategy and brand experience across our environments
  • Lead User experience prototypes and pilots including user journey mapping, interface design and  testing
  • Create and deliver actionable reports recapping pilot performance
  • Create and action upon vendor scorecards to assure QA and deliveries are meeting expectations

Service Management

  • Monitor the service delivery performance metrics to ensure SLAs are met
  • Initiate platform or infrastructure improvements within service the service catalog
  • Lead the service transition from project delivery to operations



  • Excellent problem solving skills – able to identify, analyze and propose solutions to various consumer, technical and business issues
  • True passion for innovation and customer service
  • Killer presentation skills: capable of planning, creating and delivering presentations to technical and nontechnical audiences as well as senior leadership
  • Deep understanding of end-to-end digital experiences, processes and platforms Expert knowledge of underlying processes and applications e.g. eCommerce, CRM, ERP, Omnichannel
  • Capable of understanding cultural and social differences and requirements of our athletes and tailor digital customer journeys based on them.
  • 10+ years of experience in IT / service delivery and management
  • 8+ years of experience eCommerce / Omnichannel deployments.
  • Minimum 5 years of experience with vendor management
  • Proven experience in the deployment of innovative/emerging technologies in the DTC field
  • Proven experience working on a global environment.
  • Deep understanding of IT infrastructure technologies (cloud computing, VoIP, distributed networks, etc)
  • Strong analytical capabilities in terms of building business cases using industry data, consumer insights, and other data analytics.
  • Strong strategic thinker who can easily paint a vision within the organization.
  • Organized, entrepreneurial self-starter; able to identify what needs to get done, then willing and able to make it happen
  • Demonstrated cross-functional leadership; able to bring together and influence large senior-level cross-functional teams to insure opportunity success
  • Strong strategic thinker who can easily paint a vision within the organization.
  • Able to travel 20% of the time.



  • University major in Business-Computing related subject or comparable qualification
  • Languages:
    • English: Fluent verbally and written
    • Mandarin: optional but highly desirable
  • PMP and/or ITIL certifications are preferred
  • CCNA or comparable networking certification is desired



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