Conductor is a fast-paced, well-funded tech start up located in Manhattan’s Silicon Alley. We encourage a casual and collaborative culture that rewards innovation and fosters growth.
The leaders in Content Intelligence, we aim to make marketers smarter. Our award winning Platform Conductor Searchlight™ gives marketers the insights they need to win customers through earned media (organic search, social)—creating content their audiences love, using channels they trust.
Conductor is seeking an analytical Marketing Operations Manager to manage the operational structure supporting all of Conductor’s marketing campaigns. In this position, you will own a wide range of activities to improve operational efficiency, maintain excellent database hygiene, and scale our marketing programs. The Marketing Operations Manager will oversee management of marketing systems and processes, working to maintain and improve the entire lead generation lifecycle, from campaign set up to lead scoring, nurturing, routing and reporting. The ideal candidate will have extensive experience managing Marketo, as well as designing, developing, and managing Marketo integrations with salesforce.com, websites and other third-party applications.
Serve as the primary Marketo administrator; overseeing the development, implementation and the ongoing management of Marketo processes
Ensure data integrity across leads, campaigns, and opportunities
Maintain data integration between Marketo and Salesforce
Segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness
Establish, maintain and document scalable processes that ensure best practices in lead generation and management
Update campaign flows for continued optimization
Troubleshoot system integration, and drive new systems integration projects as needed
Maintain and evolve lead-scoring process to pass qualified leads to sales and improve opportunity creation rates
Create analytics and KPI reporting to share with departments, and to influence program improvements as needed
Collaborate with key stakeholders across the company to implement automations for marketing campaigns and programs
2+ years of Marketo experience
Highly proficient in marketing automation
High proficiency in using Microsoft Excel for data analysis
Web analytics experience
Highly organized with exceptional attention to detail