The Marketing Operations Analyst at Conductor based in our NYC Headquarters, will focus on working closely with the sales and marketing teams to build, execute, maintain and analyze marketing automation programs that drives new business and increases customer renewals. This role will be responsible for creating scalable processes for our organization that ensure standard methodologies in lead generation and database management. This role will report to the Director, Marketing Operations.
A day in the life will look like..:
Support essential marketing operations initiatives including building/executing campaigns, managing the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
Build and test marketing campaign assets including emails, landing pages and forms
Develop, monitor, test and optimize Marketo programs for all stages of the marketing and sales funnels.
Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
Develop and maintain marketing operations processes and documentation to support communication and efficiency across the marketing team
Uncover inaccuracies or inefficiencies with data or processes and then develop and implement solutions that scale
Focus on automation of manual tasks and on ways to fill the gaps in our technology stack
Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices.
Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement and sourcing
Fulfill ad-hoc reporting requests for global marketing organization and identify opportunities for improved reporting
We're excited if you have..:
Preferably at least one year of experience in Marketing Operations or a similar role
Strong experience using marketing automation and CRM software (Marketo and Salesforce strongly preferred)
Practical Email Marketing experience, including drip sequences, operational emails, and automated triggers
Naturally analytical, but have an interest in thinking through the creative side of marketing activities and campaigns
Ability to work cross-functionally with sales, marketing, customer success, and product teams to translate needs into effective programs
Empower team members with reporting on KPIs, overall performance and key findings
Proven track record to pick up new technical skills quickly
Strong project/program management skills; must have the ability to optimally multi-task
Strong analytical ability, attention to detail and organizational/time management skills
understanding of Microsoft Excel/Google Sheets
Preferable experience in B2B SaaS
Comfortable in the fast-paced, high growth environment of a startup