The VP Content Strategist manages story building and content development, workflow, and optimization for multiple brands in partnership with cross-functional agency teams. Consumer experience preferred.

  • Manage content strategy for multiple healthcare/pharma brands speaking to consumers, patients, and healthcare professionals
  • Ensure content experience is strategic, creative, compelling, and cohesive
  • Provide expertise as a content consultant across multiple categories includingobesity and depression
  • Audits competitive content to uncover key insights that lead to clear content strategies for audience behavior change
  • Thrive during brand story planning with natural ability to lead storytelling workshops to marry brand goals with audience goals
  • Identify content needs/gap analysis for key stakeholders along a patient journey to overcome barriers, shift mindsets, or change behavior
  • Craft pitch stories for business development and works well under pressure of tight timelines
  • Win over clients with a strong voice and POV for content strategy and is able to command a room for presentations and workshops, and offer out-of-the-box thinking as second nature
  • Lead cross-functional collaboration, bringing Digital, UX, Engagement Planning, and Brand teams together to lead and inspire the content ideation and optimization process
  • Outline content architecture at the brand/enterprise level as well as project level (ie, website, e-detail)
  • Develop content sales funnel and content matrix in collaboration with experience planners for multichannel initiatives including PR, social, print, live events, etc
  • Lead content marketing initiatives and content planning across omnichannel marketing plans
  • Ensure all content is on-strategy, consistent in terms of style, quality, and tone of voice by collaborating on briefs and creating Tone/Style Guides
  • Ensure all content is optimized for search and user experience for all channels (print, web, social, CRM, mobile, and video)
  • Plan content calendars for social/blogging platforms
  • Conducts or partners in user and audience research as well as message research (A/B testing) as part of the user-centered design and content creation/optimization process
  • Establishes best practices for digital writing within the agency by acting as the point person for UI and UX copy
  • Lead and deploy juniors staff effectively and mentor them for personal and career growth
  • Actively assumes a mentorship role, always willing to provide internal training and guidance on strategic implementation and digital writing
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