Not yet a vet, but no longer a rookie. Up to speed with the process and the people, the Copywriter understands creative success and is learning how to find more. At this stage, partnerships have been established, work styles are solidifying, and presentation skills are developing. CWs know how to get it done, and very often are given the responsibility for doing it, with increasing autonomy. 

 

Ideas

  • Concepts are selected for development and presentation
  • Executes lines and layouts well; brings interesting and compelling design elements to the work
  • Selects quality copy

 

Execution

  • Works closely with creative and account partners to develop ideas and themes
  • Able to work autonomously to produce a wide variety of materials from concept through production
  • Develops digital fluency
  • Thinks more analytically
  • Begins to consider the bigger picture

 

Knowledge

  • Actively participates in internal meetings
  • Has working knowledge of branding, and Concentric strategic process
  • Ability to be the lead representative in review committee meetings

 

Communication

  • Able to present POA materials and ad concepts to clients
  • Participates in internal meetings

 

Teamwork

  • Takes a positive, collaborative approach to problem-solving
  • Becomes a project steward

 

Management

  • Demands real-time feedback and recognition

 

Leadership

  • Provides constructive feedback to managers

 

Qualifications:

  • 2-3 years of advertising agency experience
  • Ability to quickly grasp scientific concepts and data
  • Strong conceptual ability
  • Highly organized and able to multi-task and prioritize projects
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