More depth, less breadth. Expert at managing one brand. Beginner at managing one or more people. The Art Supervisor leads the POA process and is learning how to give constructive feedback and evaluate work. They are consistent creative performers who are beginning to build relationships and reputations both inside and outside the agency in meetings and on new business pitches.

 

Ideas

  • Concepts are consistently compelling, on strategy, well crafted, and selected for presentation
  • Grasps the full breadth of an idea across media channels

 

Execution

  • Takes responsibility for the brand
  • Works closely with clients to execute materials
  • Drives the process on assigned brand

 

Knowledge

  • Becomes a brand steward— takes personal responsibility
  • Contributes new strategic ideas based on knowledge of product, market, consumers, and competition

 

Communication

  • Able to present and sell ideas internally and to clients— confidently and enthusiastically
  • Willing and able to defend work. Informs others and solicits ideas

 

Teamwork

  • Develops a more permanent triad skill, including brand and team stewardship

 

Management

  • Knows when to delegate
  • Learning how to deliver effective performance reviews by setting concrete goals and guiding reports through hands on training

 

Leadership

  • Begins to exert a positive influence on the team; sets the right tone
  • Takes a stand
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