The bigger picture. VPs understand that we all work on one very important brand: Concentric. They know that we are connected in our success and have begun to act that way. The VP knows that there is no “us and them” in the agency—just “us.” VPs are true ambassadors of Concentric internally and externally. Their influence is felt beyond the brand team. They initiate and drive improvements that contribute to the success of their department as a whole, looking for ways to make the company a better place to work.

Knowledge of Brand, category, strategy, and marketing is respected from superiors and subordinates alike. As a result, input will influence decisions affecting all aspects of the business from day-to-day tactics through the acquisition of additional business (organic and otherwise). Although they remain adept at the tactical level, their role as consultant and strategist is key.

Client Management and Interaction

  • Maintains the responsibility of addressing any client hesitancy, concern, or issue and brings satisfactory resolve which is agreeable to both Concentric and the brand
  • Viewed as approachable by the client and shares a mutual respect for the other’s position within their company
  • Maintenance of a level-head and ability to problem-solve is crucial
  • The client must be ensured that their “voice is heard” to key agency leaders through the VP, AD
  • Main client contacts are ADs/Directors/Team Leaders 

Business Development/Sales

  • Possesses the ability to identify, validate, pitch, and close new business within an existing account
  • Able to serve the role of one of the team leas in a larger pitch for another Brand within an existing client’s portfolio
  • When approached by junior staff regarding potential new business they will be able to direct the colleague in the appropriate next steps

Strategic Communication Skills and Tools

  • Leader of strategic sessions
  • Owns Brand Map
  • Masters Creative Brief development 

Knowledge/Therapeutic Expertise

  • Serves as the source of direction on compelling events that will directly impact business and will proactively alert and discuss the agency’s POV on a situation
  • Able to discuss industry/category occurrences with senior staff as it relates to other business within the company
  • Provides direction on issues impacting the business, as well as the client’s perception of the impact
  • Continued deep understanding of the category, the science and the issues 

Financial Responsibility

  • Ensures that immediate supervisor is equipped with the most accurate and current financial information on his/her Brands
  • Must also direct and lead direct reports in the development of annual SOWs that map back to Concentric revenue and staffing goals that he/ she has previously defined
  • Will also assist in the Quarterly Review/ reconciliation of contract with clients, addressing any need for negotiation 


  • Exemplifies all the basics of public speaking, is able to exude their expertise in their category and skill sets with the absence of pontification
  • Able to read their audience and adjust their conversation/ presentation to the appropriate need
  • Written communication is always executed in a business manner— short, concise, and lacking any ambiguity 


  • Sets an example with partners: brand, financial, and team stewardship 


  • Their reputation speaks as loudly as their actions
  • Known for smart work style, execution, and sacrifice
  • Instills in their team the confidence to not settle for just getting a job done and they exemplify the substance, style, conviction, and grace that their clients expect in the team
  • Provides the “morale boost” to teams being pushed hard and offers a congratulations to the most junior member of the team on a job well done
  • Responsible for interviewing and hiring decisions on brand(s) account teams 


  • Provides leadership for all the teams who work under them by guiding and motivating staff to achieve their potential
  • Sets example for the department and advocates for their teams
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