Content Amplification Specialist
The Content Amplification Specialist is a role designed to help amplify the volume, reach and impact of CEO, Taylor Holiday’s, content creation efforts. You will work hand in hand with Taylor to design the content calendar, support in editing the assets and managing distribution against the objective of driving value for the organiztion. You will analyze historical data, identify trends, and then use that information to inform the content product and distribution. Your role is to make data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome for CTC. You will conduct multivariate tests in order to determine the best performing creative and target audiences to will scale client accounts, and take ownership over finding solutions when a bet does not go as planned. You will be responsible for establishing trusting relationships and provide weekly updates to clients, as their primary point-of-contact.
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You are committed to making decisions informed by research
- Your customer service is referenced as the bar that others strive to emulate
- You take pride in arriving to meetings prepared with insight to contribute
- You organize your time and say “no” appropriately so that you can attend to what is most critical
- You are committed to approaching challenge & failure with curiosity about how to improve
- Your word is trustworthy; you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You are passionate about building brands for the next generation
- You gather context ahead of meetings so that you arrive prepared with insight and input
- You clearly articulate your expertise so that even a beginner can understand the concept
- You are in the habit of documenting and reporting your work
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You seek opportunities to refine your skills without being prompted
- You desire to inspire others with your excellence and expertise
- You are willing to put in the reps to be an expert in your domain
- You resist the temptation to play victim; instead, you take 100% ownership over outcomes
What Success Looks Like
NECESSARY SKILLS
PRODUCING AND EDITING SOCIAL CONTENT IN MULTIPLE MEDIUMS
- Must be proficient in video editing and express a deep understanding of social platforms. Specifically Twitter, YouTube and Linkedin.
SOCIAL CONTENT PLANNING
- Must have experience planning and executing a content calendar. Must be comfortable managing accounts on all platforms and be familiar with the core features of each.
- Must be comfortable managing, scheduling, and publishing content across multiple platforms, several times a day.
- Must be able to flag important comments and be willing to thoughtfully engage with others on Twitter, Linkedin, etc.
ECOMMERCE KNOWLEDGE
- Must have an insatiable appetite for learning and studying CTC material. The expectation is that within a few months you would be able to speak in a voice similar to Taylor.
NETWORKING
- Must be able to identify and build relationships with high value targets in our industry. Must be comfortable interacting with executives at large organizations.
WRITING
- Must display the ability to write in a professional manner. The expectation will often be that you are communicating on behalf of Taylor and will be expected to maintain a high quality of communication.
WILLING TO WORK IN OFFICE
- This job requires that you sit right next to Taylor and absorb his whole world. This condition is non-negotiable.
TECHNICAL EQUIPMENT MANAGEMENT
- Experience with lighting, sound and video equipment is required. You will be asked to set up and manage the studio and production flow for Taylor.
PROACTIVITY
- This person will not wait around to be directed but will be constantly trying to find ways to add additional value to the workflow. A self starter who prides themselves on a high level of output.
WHAT’S IN IT FOR ME?
SALARY RANGE
- $70,000 - $85,000 base salary, annually
- This is prior to any benefits (see the “ABOUT US” Section for additional details)
- Bonus Structure | 15% of Salary
- Beyond compensation the person in this role should place a high value on the opportunity to work hand in hand with Taylor. This will give you access to an incredible network and endless knowledge about our industry. You will be involved in intimate high level conversations and get a front seat view to the day to day operations of a large agency. If you have an ambition to one day start your own brand or service business this is a ONCE IN A LIFETIME opportunity.
IMPORTANT NOTE
- This job requires that you sit right next to Taylor and absorb his whole world. This condition is non-negotiable.
ABOUT US
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where the employees currently own 20% of the company through the ESOP. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
*NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee.
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
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