Influencer Strategist, Client Strategy

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. 

About the Client Partnerships Team

The Client Partnership team leads the strategic and relationship side of our influencer marketing services agency throughout the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our client’s creator marketing ambitions.

This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative creator-centric marketers.

Responsibilities

This role leads the day-to-day strategy workflows for one of our B2B clients, and plays a critical role in ensuring our creator marketing solutions and strategies are applied practically to our clients businesses.

The Strategist will report directly to an Account & Strategy Supervisor or Director of Client Strategy, and be responsible for the following:

Program + Partnership Development (RFPs/Briefings)

• Lead the approach to proposal development or response to briefs at Collectively, including:
  
  • Digest and understand clients RFPs/ briefs
  • Takes a performance strategist approach when synthesizing or drawing on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses
  • Project manage responses cross-functionally start to finish, including:
    • Ideate RFP response with your account leader
    • Helping to brief and guide creative concepts in partnership with the creative team
    • Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks
    • Curating a range of influencer campaign or services from Collectively
    • Presenting agency partnership / account management approaches
    • Conduct and synthesize relevant research & insights to shape strategy recommendations
  • Works alongside Supervisor to recommend budgets against plans/RFPs
  • Ensure historic account or agency-wide performance data and current trends/best practices are considered
  • Project manages specialized creative or analytical support for RFPs/Briefs as needed
  • Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders
  • Coordinates and hosts briefings, preps materials and background for brief-ins and hosts brainstorms (both internal and external)
  • Leads client comms either directly or indirectly to support your Account Leader
• Experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, substack, LinkedIn,, etc.)
• Maintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press/journalism, community surveys, etc)

Program Delivery (Campaigns, Servicing)

• Setting the Production teams up for success from IKO through Wrap to ensure the “strategic threads”are maintained during account moments, including internal kick-offs, client kick-offs/discovery, client presentations, and wraps
• Supports the strategic vision and goals of accounts in partnership with Supervisor or Director by providing strategic guidance, contributions, and feedback on core deliverables:
  • Collaborator Lists, Activation Plans, Creator Briefs, Campaign Reports (snapshot, ad-hoc, or full wraps)
• Assist Production team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for input
• Identify opportunities to optimize/upsell or pivot based on performance, trends, or client needs, including development of new materials or workflows in partnership with leadership
• For Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators on

Reporting & Analytics (Campaign Reports, Partnership Reports, QBRs)

• Partner with the Analytics team to develop hypotheses for content performance and ensure set-up and early measurement
• During internal wrap development, responsible for shaping the story & narrative of program performance, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends or learnings that drive more creator marketing programming through Collectively services
• Engage with your account leader on opportunities to translate learnings into longer-term relationship or revenue growth
• Develop an understanding and fluency with creator paid media, brand lift studies and how those tactics help communicate the effectiveness of influencer marketing
• Leads/Hosts client reporting meetings, creating a warm and friendly environment and supporting IRL meeting dynamics (hosting) as needed if applicable

Requirements

• At least 4 years direct experience in influencer marketing at an agency in a strategy-focused position
• Performance marketing and B2B experience a plus
• Both left and right brain thinker, equally comfortable with data and creative thinking
• Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work
• Exceptional client servicing skills and instincts; loves to develop strong relationships with clients
• Strong organization skills with attention to detail and excellent follow-through
• Great communication skills—both internally and externally, written and verbal
• Ability to work efficiently across a variety of tasks and manage time appropriately for projects
• Thrives in the “undefined” and enjoys fast-changing, fast-paced working environments
• Collaborative working style with positive attitude and enthusiasm for making great work happen!

Key Performance Indicators

• Contributes exceptional and innovative work to assigned accounts by supporting our teams in  delivering above & beyond client expectations
• Demonstrates curiosity with a desire to learn from program data, collaborator content, industry trends and Collectively teammates
• Self-manages competing assignments and deadlines
• Goes above and beyond to deliver great work by thinking outside our process and pushing deliverables to be even stronger
• Exhibits a collaborative and solutions-focused approach
• Deftly navigates a variety of teams and personalities, creating a collaborative environment to foster great work 
• Remains current on best practices and emerging trends (industry and cultural)
• Proactively seeks opportunities to improve client work
• Consistently supports and elevates strategy and thinking in key deliverables across client engagement phases to reflect best-in-class agency work 

Benefits & Team Member Experience

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• Remote-First 
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday Floating Holiday

Pay

The pay range for this position is $78,000 - $96,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.