About CoinDesk: CoinDesk is the most influential, trusted platform for a growing global community engaged in the transformation of the financial system and the emerging crypto economy. Founded in May 2013, the CoinDesk platform provides millions of consumers interested in cryptocurrency assets and blockchain technology with news and insights, podcasts, live streaming TV shows, research reports, live events, and a toolkit of indexes, data, and analytics. CoinDesk is a wholly-owned subsidiary of Digital Currency Group, one of the largest private investors in the industry and a provider of trading and other investment services for that industry. CoinDesk operates entirely independently of the parent company. DCG has no involvement in editorial or content decisions. Twitter: @CoinDesk

 

Senior Content Marketing Manager, CoinDesk

CoinDesk employs the largest group of world-class, independent journalists dedicated to covering the crypto and blockchain ecosystem. More than $36 billion in assets under management are benchmarked against CoinDesk Indexes, and billions of dollars in trading volume have been quoted against them in the over-the-counter market. In January 2021, CoinDesk Inc. acquired TradeBlock, the premier platform for institutional digital currency traders and the leading provider of real-time indexes for the spot price of various digital currencies. TradeBlock is a subsidiary of CoinDesk, Inc, and operates entirely independently of CoinDesk Media.

CoinDesk is a quickly growing company with incredible ambition. We are all excited to continue on this journey and take pride in the opportunity we have to make a long lasting impact. We'd love for you to join us if you're willing to take on new challenges and immerse yourself in a world of intelligent, forward thinking and also, fun humans on a mission to create a better world through the future of money.

 

THE POSITION

As the Senior Content Marketing Manager for CoinDesk, you’ll create high-impact cryptocurrency and blockchain content for CoinDesk’s target audiences, working cross-functionally and also partnering with others on the marketing team, delivering content that creates awareness and drives engagement across the customer journey. 

The ideal candidate already has a “voice” of their own, lives in the crypto world but makes it all understandable for a mainstream audience. You have your own following on crypto twitter but also are interested in continuing to build a far-reaching social media following and further establishing your thought leadership, as well as acting as a strong voice for CoinDesk and for the most influential event in crypto and blockchain, Consensus by CoinDesk.  You delight and succeed in reaching a connected, Gen Z mainstream audience, across various online communities and media e.g.  Telegram, Discord, ClubHouse, in the metaverse, via DAOs… etc.

You produce snappy, clever, compelling content in “consumer language.”  You are a marketing strategist who is equal parts creative and data-driven.

You have deep content marketing experience and also a very strong understanding and constantly growing passion for the emerging and constantly changing cryptocurrency, blockchain and decentralized finance markets.  You can communicate clearly and in the right tone to both crypto experts and novices.

As we build out CoinDesk streaming content with our digital TV channel of news and show series, expand our podcast offerings, become the leading crypto index provider, and continue to put on the most influential events in the industry, we need a content marketer and storyteller with crypto expertise and understanding who can help us showcase all we have to offer and drive engagement with our brand across all our platform. 

We are seeking smart, passionate, ambitious and hardworking team players who would be committed to a fast-growing company and who share our passion for reimagining the future of money and the emerging crypto economy.

 

Key Responsibilities

  • Partner across the marketing and design team, events content team, product team, editorial teams to help develop content strategy and own the content execution plan for key marketing campaigns.
  • Produce high quality, compelling content on all CoinDesk marketing channels, manage CoinDesk branded video, interactive content experiences, and other content.
  • Own the content marketing for the most influential crypto industry event in the world, Consensus by CoinDesk and be willing to promote it on your own social media or newsletter/ community channels
  • Track and report content performance metrics and use that data in content planning cycles.
  • Draft copy across digital channels including blogs, virtual events/webinars, emails/ texts, landing pages, thought leadership, selling materials, internal materials and more.
  • Partner to test new approaches and optimize content to drive better results.
  • Be the guardian of brand voice and style, ensuring consistency across every touchpoint.
  • Tell stories and present products in a way that inspires, engages, and drives action.

 

Qualifications

  • 5+ years of content marketing experience in a fast-paced, high-growth environment, strong preference for crypto industry 
  • MUST HAVE: Solid knowledge of crypto and blockchain industry and cryptocurrency trends and ability to write about them to both an expert audience and a mainstream, novice audience. Financial services and index business knowledge is a plus.
  • Excellent written and verbal skills. Excellent editing / spelling skills and meticulous attention to detail
  • Data-driven mindset with a strong creative, imaginative flair for out of the box content ideas and user experiences: and a proven track record of using metrics to develop and iterate on content
  • Team player with a positive can-do attitude
  • BS/BA degree, preferably (but not necessarily) in Marketing, Communications, or Journalism.

EQUAL OPPORTUNITY

In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.

For more information on our DEI initiatives, please visit: https://www.coindesk.com/dei/.

ACCOMMODATION

CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to accomodations@coindesk.com and let us know the nature of your request.

COVID-19 VACCINATION

COVID-19 vaccination is required for all employees whose position is based out of the NYC office. However, CoinDesk will consider accommodations for disability- and religious-based reasons on a case by case basis. (edited) 

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