Product Marketing Manager

Opportunity overview

Cohere Health is simplifying healthcare for patients, their doctors, and all those who are important in a patient’s healthcare experience.  Our focus is to enable an efficient, transparent patient journey where patient goals are central to decision-making.

We are a mission-driven and fast-growing company obsessed with eliminating the wasteful friction patients and doctors experience, particularly for diagnoses that require expensive procedures or medications.  To that end, we build products and services that ensure the appropriate plan of care is understood and expeditiously approved, so that patients and doctors can focus on health, rather than payment or administrative hassles.

As an early stage start up, Cohere’s marketing needs span a wide range: product marketing, corporate marketing, event management, content development, etc. As such, this role offers a tremendous opportunity for an energetic, highly organized, and curious person to make an immediate impact on the growth of Cohere. Reporting to the Director of Marketing, you will work cross-functionally to manage all aspects of marketing our product. The work will be fast-paced with evolving needs - requiring scrappiness, flexibility, curiosity, and grace under pressure.  

What you will do:

  • Define the product marketing strategy and OKRs (Objectives and Key Results) for your product area to ensure success in the market.
  • Market intelligence—be the expert on our buyers , who are they and their key criteria for buying our product.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Develop content to highlight product differentiation and market fit
  • Collaborate with product management, business development, and  marketing to develop product positioning and messaging that resonate with our target personas.
  • Understand and document our user’s process, including where they get information, and the whowhatwhen and why behind the decisions they make. 
  • Develop a marketing plan for the products you support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including written contributions to marketing efforts.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

 

Your qualifications:

  • 5+ years of product marketing experience, ideally in the healthcare space
  • Familiar with marketing automation tools such as Hubspot, Pardot, Salesforce and Google Analytics.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Strong written and verbal skills
  • Excellent people and management skills to interact with colleagues, cross-functional teams and third parties. 
  • Bachelor’s degree required

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Cohere Health are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.