An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence. 

At Codal, you’ll collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. You’ll also be part of a community that promotes long-term success, not just for our clients but for each other. We’ll help you develop a professional roadmap that takes your career to new heights. 

Who you’ll be working with

Working with a variety of stakeholders including:


  • Designers and Front-end Engineers
  • Product and Project Managers
  • Client Stakeholders and Executives 


What you’ll be doing

  • Analyzing data from various sources to understand user behavior and conversion funnels.
  • Optimizing conversion rates by identifying barriers and conducting A/B testing experiments.
  • Ensuring accurate tracking and tagging implementation for reliable data collection.
  • Creating reports and dashboards to track key metrics and communicate insights.
  • Assessing user experience and collaborating with UX/UI designers for improvements.
  • Collaborating with engineers, marketers, and product managers to align efforts.
  • Monitoring website performance and implementing iterative changes for optimization.


What you’ll need to be successful (Requirements)

  • Strong analytical skills essential for gathering and interpreting data, identifying trends, and extracting actionable insights. Proficiency in data analysis tools and techniques, such as Excel, SQL, and statistical analysis, is required.
  • Familiarity with web analytics platforms, such as Google Analytics and Adobe Analytics, is expected. Experience in setting up tracking, configuring goals, and generating reports within these platforms is valuable.
  • Knowledge and experience in conversion rate optimization techniques, including A/B testing, multivariate testing, and usability testing, are important. Understanding how to develop and execute optimization strategies to improve conversion rates is crucial.
  • The ability to effectively present data and insights through visualizations, reports, and dashboards is invaluable, therefore proficiency in data visualization tools is a necessity
  • Basic understanding of HTML, CSS, and JavaScript would be beneficial for implementing tracking codes, troubleshooting issues, and collaborating with web development teams. Knowledge of tag management systems, such as Google Tag Manager, would also be desirable.
  • Strong verbal and written communication skills are necessary to convey complex data and insights to various stakeholders. The ability to explain technical concepts to non-technical audiences and collaborate effectively within cross-functional teams is important.
  • A solid understanding of business objectives and key performance indicators (KPIs) is essential. 
  • Digital analytics and conversion rate optimization are dynamic fields, so a willingness to learn and stay updated with industry trends, new tools, and emerging methodologies is important.


Bonus Points for these (Preferred Experience)

  • Having a basic understanding of UX/UI design principles can be beneficial. Allowing more effective collaboration with designers.
  • Proficiency in statistical analysis and experimental design.
  • Familiarity with data science concepts and machine learning techniques to uncover deeper insights from complex data sets.

Need another reason to hit the “apply” button?

  • Codal is a global agency with over 200 employees, and offices in the US, UK, and India
  • We regularly host happy hours, dinners, excursions, and other company events to unwind after a hard day at work
  • Office snacks and drinks are available to all employees
  • We offer Medical, Life Assurance, Dental and Eye care cover
  • Parking permits covered
  • Training budgets to support your career growth
  • Conference budgets to keep up to date with what's going on in the industry
  • An air conditioned office in the heart of Lincoln’s Digital Hub, Mosaic, giving opportunity for collaboration with like-minded people in the breakout area
  • Working hybrid with 3 days in the office, Wednesdays being for whole team collaboration and your choice of the other 2 days
  • Workstation - Macbook + wide screen high resolution monitor


We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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