Coda is a rapidly growing startup building a platform that enables people to build docs as powerful as an app. We're backed by some of the Valley's leading venture capitalists, and have assembled a world-class team across offices in San Francisco, Mountain View, and Seattle. Here's a quick overview of what we do.

The role:

We are looking for a Product Marketing Manager to anchor the team and help us communicate the value of Coda in ways that resonate with our users and drive adoption. This role will entail a combination of defining strategies, hands-on execution, and ー most importantly ー establishing  long term norms of product marketing at Coda.

Responsibilities:

  • Develop and drive strategy for vertical and use case messaging in conjunction with Product and Success teams.
  • Create differentiated narratives based on audience and segmentation and work collaboratively across Product, PR, Solutions, Brand, and Data Science to develop positioning and execute go-to-market across them.
  • Collect and synthesize user insights to inform strategies; competitive research and messaging.
  • Iterate on Coda's positioning and work together with our Brand team to create user-facing assets based on that (pitch docs, videos, blog posts, adoption materials, other creative mechanisms you dream up!)

What we're looking for in a candidate:

  • An authentic maker to tell Coda's story; a talented Product Marketer with a passion for the Coda mission and product.
  • A love of productivity tools, eagerness to learn the ins and outs of how a product works, and a desire to roll up your sleeves to make things happen.
  • Experience positioning software products/platforms.
  • You're a natural organizer on your teams ー well versed in the art of working cross-functionally.
  • Proven experience crafting compelling content & messaging.
  • Audience research, segmentation, and persona development are all playbooks you've successfully used.
  • Ambiguity excites you! You can make sense of it and are able to synthesize many viewpoints into easily digestible insights.
 

 

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