We are seeking an experienced story teller in a Senior Copywriter & Content Strategist to elevate our content marketing initiatives and connect with buyers at every stage of their journey with Coconut. We believe in the power of words and the impact of content to drive growth, engagement, and brand loyalty.
Motivated by a challenge, you’re inquisitive and empathetic, and know how to dig-in to understand the way our buyers think and what they care about. This role requires a masterful writer first and foremost, someone who can craft sharp, engaging copy while also thinking strategically about how content fits into the larger marketing and business goals. You’ll draw on your industry experience to convey a compelling perspective that attracts people to our brand. By crafting engaging stories, you'll help clarify the market landscape, showcase key trends, and ultimately illustrate why choosing Coconut Software is the best decision.
YOU’RE FIRED UP TO:
Understand our Ideal Customer Profile (ICP) to Create Content That Engages & Inspires, and Contribute to our Brand Story/Narrative
- Come to know Coconut’s ICP and buyers inside out - Partner with the sales, success & product/demand marketing to identify the key trends, themes and content opportunities for engaging buyers at each stage through multi-channel demand gen programs
- Evolve our brand narrative/story (topline messaging) - Work with VP, Marketing and Product Marketing to solidify Coconut’s point of view and turn it into a compelling story that sets the stage for, ‘Why Change?’, ‘Why Now?’ and, ‘Why Coconut?’
Own Coconut’s Content: Development & Strategy
- Develop, write, and edit clear, compelling, and on-brand content across multiple platforms (e.g., website, email campaigns, social media, landing pages, blogs, whitepapers)
- Ensure we provide the right content, to the right people, at the right times across the buyer journey to create, capture and nurture demand
- Oversee and manage the end-to-end content creation process, ensuring content is delivered on time, is optimized for SEO ensuring high visibility, and adheres to our brand guidelines
- Manage owned/earned media channels (Social & PR)
- Measure and analyze the performance of content campaigns using relevant metrics and adjust strategies as needed to achieve business objectives
- Create content calendars, editorial plans, and style guides to streamline and manage content production
- Stay updated on the latest copywriting and content marketing trends and apply them to keep the company’s messaging fresh and impactful
Be our Brand Voice Expert
- Oversee our brand voice/tone & keep things consistent and manage our guidelines and review assets as needed
WHAT YOU BRING TO THE TEAM:
- 5-8+ years of experience devising content strategy and writing content to fuel B2B demand gen programs designed to hit pipeline & revenue goals
- A background in journalism and/or agency experience
- Multi-channel content marketing experience: you’ve written for various formats and channels including web, blog, social media (LinkedIn, twitter, Facebook), video, paid advertising, webinars, executive presentations - both short/long form content
- A deep understanding of content marketing strategies and distribution tactics
- Ability to write and communicate big ideas simply & clearly—in a friendly, approachable and likable way
- Experience writing with SEO best practices + keywords in mind
- Experience with martech including MAPs (Pardot, Hubspot), website CMS (wordpress), SEO tools (SEMRush), and project management software (Asana, Wrike)
- A portfolio of B2B work that you are proud to show off
- Previous experience writing about/for financial services would be a huge bonus!
You’ll be just who we’re looking for if you embody the following:
- Creative and analytical thinker who can think outside the box, and work with data to measure content performance, so it can be optimized for conversion
- High emotional intelligence, empathy and curiosity—you have a natural ability to understand and connect with people
- Strong interpersonal skills with natural ability to influence and drive alignment
- Strong project management, problem solving, communication and time management skills
Our Investment in You:
- “Cabana Days” - our version of a flexible work week!
To enable our employees to do their best work, offering flexibility to prioritize what is important and to take time needed for rest and rejuvenation when possible based on business and operational needs. - Ability to do your job in a supported, but still flexible environment;
- Supported professional development, learning & career opportunities - be supported in your growth journey!
- Regular 1:1 coaching with your leader and regular connection to a passionate executive team
- Work in a team big enough for growth but lean enough to make a real impact
A full range of benefits to keep you happy & healthy;
- Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
- Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!
- Virtual mental health and EAP platform
- WealthSimple GRSP & Matching
- Annual Wellness Benefit ($1000 per year)
- Opportunity to work remote - anywhere in Canada!
- Employee Options - everyone shares in our success!
- Internet Subsidy on each paycheck
- Tiki Bucks Incentive Program - everyone is entitled to earn bonuses!
- A People First Company - 4.6 rating on Glassdoor
- Recently named #4 on the Top 10 Best Workplaces in Canada
Who we are, and what we do:
Mission
Match customers with the right expert, at the right time, so no opportunity is lost.
Values
Collaboration. Honesty. Empathy. Elevate. Resilience. Service Excellence.
Coconut Software makes it effortless for customers to connect with their bank or credit union. Our appointment scheduling, queue management, and video banking solutions are used by leading financial institutions across North America, including RBC, Arvest Bank, Vancity, and Rogue Credit Union. Organizations that use Coconut benefit from a seamless customer experience that improves NPS, reduces wait times, and increases conversion rates.
To date we have raised close to 40M and have been doubling revenue year after year. The team at Coconut has ambitious growth plans to continue to scale the business to new heights by owning the North American market and delivering innovative solutions to our customers.
Coconut has a company culture that is best in class. We foster a community that is unconditionally inclusive, and in return ask that our people contribute their differing perspectives, ideas and experiences for one common purpose: to advance the way people live and work in an environment of diversity, equity and inclusion and workplace belonging.
Some recent awards we're proud of include:
Coconut Software is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act, 2005.
