We are seeking a highly motivated and experienced Senior Content Strategist & Copywriter to elevate our content marketing initiatives, and connect with buyers at every stage of their journey with Coconut.
Motivated by a challenge, you’re inquisitive and empathetic, and know how to dig-in to understand the way our buyers think and what they care about. You’ll leverage your industry experience to communicate a strong point of view to attract people to our brand, and create insightful content that helps buyers make sense of the market, the options available to them—and ultimately, why they should purchase Coconut Software.
While you’ll have a hand in developing our content strategy, we aren’t an ivory tower kind of team - and need someone who is keen to roll-up their sleeves up to create clear, crisp, simple and compelling copy/content that sounds human. You will also have agency support for content creation - but we’re big on having a hands-on approach to our work!
In this role, you’ll be excited to:
Understand our Ideal Customer Profile (ICP) to Create Content That Engages & Inspires, and Contribute to our Brand Story/Narrative
- Know Coconut’s ICP and buyers inside out. Partner with the sales, success & product/demand marketing to identify the key trends, themes and content opportunities for engaging buyers at each stage through multi-channel demand gen programs.
- Evolve our brand narrative/story (topline messaging): Work with CMO and Directors of Demand/Product Marketing to solidify Coconut’s point of view, and turn it into a compelling story that sets the stage for, ‘Why Change?’, ‘Why Now?’ and, ‘Why Coconut?’
Own Coconut’s Content: Strategy & Development
- Develop and execute content marketing strategies targeting prospects through various channels, including social media, email, blogs, and other digital platforms.
- Ensure we provide the right content, to the right people, at the right times across the buyer journey to create, capture and nurture demand.
- Partner with our external agencies & manage relationships to outsource effectively.
- Oversee and manage the end-to-end content creation process, ensuring content is delivered on time, is optimized for SEO, and adheres to voice, style and brand guidelines.
- Oversee owned/earned media channels (Social & PR)
- Measure and analyze the performance of content campaigns using relevant metrics and adjust strategies as needed to achieve business objectives
Be our Brand Voice Expert
- Oversee our brand voice/tone & keep things consistent and manage our guidelines and review assets as needed.
What you Bring to the Team:
- 5-8+ years of experience devising content strategy and writing content to fuel B2B demand gen programs designed to hit pipeline & revenue goals
- Background in journalism and/or agency experience
- Multi-channel content marketing experience: you’ve written for various formats and channels including web, blog, social media (LinkedIn, twitter, Facebook), video, paid advertising, webinars, executive presentations...both short/long-form content
- Deep understanding of content marketing strategies and distribution tactics
- Ability to write and communicate big ideas simply & clearly—in a friendly, approachable and likable way
- Experience writing with SEO best practices + keywords in mind
- Experience with martech including MAPs (Pardot, Marketo), content platforms (PathFactory, Uberflip), website CMS (wordpress) and project management software (Asana, Wrike)
- Portfolio of B2B work that you are proud of will be reviewed
You’ll Be Just Who We’re Looking For, If you embody the following:
- Creative and analytical thinker who can think outside the box, and work with data to measure content performance, so it can be optimized for conversion
- High emotional intelligence, empathy and curiosity—you have a natural ability to understand and connect with people
- Strong interpersonal skills with natural ability to influence and drive alignment
- Strong project management, problem solving, communication and time management skills
What Would Make You Stand Out:
- Previous experience writing about/for financial services would be a huge bonus
Our Investment in You:
- “Cabana Days” - our version of a 4 Day Work Week!
We work regular business hours Monday to Thursday. Then, we’re encouraged to take Fridays off to rest, recharge, and do the things that make us happy! - Ability to do your job in a supported, but still flexible environment;
- Supported professional development, learning & career opportunities - be supported in your growth journey!
- Regular 1:1 coaching with your leader and regular connection to a passionate executive team
- Work in a team big enough for growth but lean enough to make a real impact
A full range of benefits to keep you happy & healthy;
- Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
- Health & Dental Benefits, Virtual Care & Disability top up
- Mental health online platform and counselling services
- Annual Wellness Benefit ($1000 per year)
- Opportunity to work remote - anywhere in Canada!
- Employee Options - everyone shares in our success!
- Internet Subsidy
- Tiki Bucks Incentive Program - means everyone is entitled to earn bonuses
- A People First Company - 4.8 rating on Glassdoor
- Recently named one of the Top 10 Best Workplaces in Canada
Who we are, and what we do:
Mission
We believe in a world where advisors can create long lasting relationships with their customers and operate more efficiently.
Values
Collaboration. Honesty. Empathy. Elevate. Respect. Sharing.
Coconut Software makes it effortless for customers to connect with their bank or credit union. Our appointment scheduling, queue management, and video banking solutions are used by leading financial institutions across North America, including RBC, Arvest Bank, Vancity, and Rogue Credit Union. Organizations that use Coconut benefit from a seamless customer experience that improves NPS, reduces wait times, and increases conversion rates.
To date we have raised close to 40M and have been doubling revenue year after year. The team at Coconut has ambitious growth plans to continue to scale the business to new heights by owning the North American market and delivering innovative solutions to our customers.
Coconut has a company culture that is best in class. We foster a community that is unconditionally inclusive, and in return ask that our people contribute their differing perspectives, ideas and experiences for one common purpose: to advance the way people live and work in an environment of diversity, equity and inclusion and workplace belonging.
Some recent awards we're proud of include:
Coconut Software is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act, 2005.
