Cobalt (cobalt.io) is a fast growing cybersecurity start-up headquartered in San Francisco. We leverage the sharing economy to find global security talent to help secure companies and their users by providing Penetration Testing as a Service via the Cobalt technology platform. We have Scandinavian roots, an American base and a global outlook. Our offices in San Francisco, Berlin, and remote roles are characterized by a fun, fast-paced and collaborative culture based on individual responsibility and ownership.
What You Would Do
We are seeking a Product Marketing professional to passionately evangelize Cobalt’s PTaaS (Pen Testing as a Service) Platform through meaningful storytelling, effective positioning and messaging, and impactful go-to-market strategies. The selected candidate will work closely with Product Management to influence product roadmaps and prioritize based on market challenges, arm sales with the assets they need, lead product launches, drive sales plays and campaign strategies, and deliver platform focused content across all channels.
Provide training and build content, assets, and tools including sales presentations, product one pagers, webinars, and competitive briefs
Own product messaging across all channels
Train the sales team on product positioning, competitive/market trends, and product features
Monitor competitive landscapes/positioning and market trends/threats to keep Cobalt in a leadership position
Who You Are
You have a proven track record of articulating a compelling and differentiated product messaging.
An expert in developing and executing flawless go-to-market strategies and product launches.
Demonstrated ability to research and synthesize large amounts of information to provide competitive and market insights.
You have effective, clear, and charismatic presentation skills.
Highly collaborative, and have strong listening and interpersonal skills.
Proactive - you create projects for yourself without anyone asking, and you strive to make impact. You are full of great ideas along with action plans to execute those ideas.
Comfortable working under limited supervision and guidance, taking the lead at every turn.
Coachable and open to feedback. You constantly strive to be a better person and teammate.
Fearless and take calculated risks.
Why You Should Join Us
Opportunity to join and grow in a passionate, rapidly expanding industry