Marketing Operations Specialist
What Makes Us Unique
At Cloudbeds, we're not just building software, we’re transforming hospitality. Our intelligently designed platform powers properties across 150 countries, processing billions in bookings annually. From independent properties to hotel groups, we help hoteliers transform operations and uplevel their commercial strategy through a unified platform that integrates with hundreds of partners. And we do it with a completely remote team. Imagine working alongside global innovators to build AI-powered solutions that solve hoteliers' biggest challenges. Since our founding in 2012, we've become the World's Best Hotel PMS Solutions Provider and landed on Deloitte's Technology Fast 500 again in 2024 – but we're just getting started.
Job Purpose:
We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our team. The ideal candidate will have a solid background in B2B Demand Generation or B2B Marketing Operations with demonstrated expertise and proven track record of success in optimizing marketing processes, workflows, automations, and systems, with a strong focus on utilizing Account Engagement (aka Pardot) and Salesforce platforms.
You will play a critical role in owning the lead flow process within our marketing automation platform, ensuring that leads are scored accurately and processed efficiently before being delivered to Salesforce.
You'll have a massive impact by closely partnering with Sales, Marketing, and CS/ IT teams. Your primary objective will be to uphold the efficiency of our marketing systems, leaving no stone unturned.
This role hinges on your analytical prowess, meticulous attention to detail, poised professionalism, and exceptional teamwork skills. It's a position where precision meets collaboration, resulting in a harmonious achievement that resonates throughout the organization.
Location: LATAM / Europe
Essential Functions:
- Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce.
- Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
- Coordinating and supporting integrations with third-party apps, plugins, and tools. (Qualified, Groove, Chilipiper, LeanData, Rattle)
- Assisting in identifying and resolving data anomalies and errors; maintaining a high level of data integrity.
- Supporting the team in daily troubleshooting, bug fixing, and end-user support.
- Providing system administration support, especially related to user permissions, custom objects, and workflows.
- Creating and maintaining documentation on processes, policies, application configuration, and help-related materials.
- Working closely with other teams to capture and identify business requirements for CRM implementation.
Knowledge Skills and Abilities:
- 2+ years experience of managing MAP (Marketing Automation Tools) like Account Engagement ( aka Pardot), Hubspot or Marketo and all-round Marketing Tech stacks
- 2+ years of Salesforce experience. Salesforce Admin or Pardot Consultant certification is a plus
- Experience and familiarity with integrated tools such as Groove, Chilipiper, LeanData or Qualified.
- Ninja-like efficiency in Excel/Spreadsheet
- Experience with Tableau CRM Analytics is Preferred but not mandatory
- Deep understanding of digital user behaviors and interactions with Website and other components of marketing funnels (MAP, CRM).
- Experience in data hygiene and Merging and Deduplication Strategy in MAP and CRM
- Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
- Medium experience with analyzing marketing data
- Exceptional oral and written communication skills (both instructional and Informational business writing)
- Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
- A great team player!
Education & Experience:
- Cloudbeds doesn’t require academic studies for this position. We select based on experience and potential, not credentials
- 2-3 Years of experience
- Account Engagement (Pardot) Certified and Salesforce Admin preferred but not mandatory. Hubspot certifications will also be taken into consideration.
#LI-AM1
What to Expert - Your Journey with Us
Behind Cloudbeds' revolutionary technology is a team of redefining what's possible in hospitality. We're 650+ employees across 40+ countries, bringing together elite engineers, AI architects, world-class designers, and hospitality veterans to solve challenges others haven't dared to tackle. Our diverse team speaks 30+ languages, but we all share one language: a passion for innovation and travel. From pioneering breakthroughs in machine learning to revolutionizing how hotels operate, we're not just watching the future of hospitality unfold – we're coding it, designing it, writing it and shipping it. If you're ready to work alongside some of the brightest minds in tech who are obsessed with using AI to transform a trillion-dollar industry, this is your chance to be part of something extraordinary.
Learn more online at cloudbeds.com
Company Awards to Check Out!
- Best All-In-One Hotel Management System | HotelTechAwards (2025)
- Overall 10 Best Places to Work | HotelTechAwards (2025)
- Most Loved Workplace® Certified (2024)
- Top 10 People’s Choice(2024)
- Deloitte Technology Fast 500 (2024)
Discover our Benefits:
- Remote First
- PTO in accordance with local labor requirements
- 2 corporate apartment accommodations for employee use for free (San Diego & São Paulo)
- Full Paid Parental Leave
- Home office stipend based on country of residency
- Professional development courses in Cloudbeds University
- Therapy + coaching sessions (limited per year)
- Access to professional development, including manager training, upskilling and knowledge transfer.
Everyone is Welcome - A Culutre of Inclusion
Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team! We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided reasonable accommodations in the hiring process. We encourage deaf, hard of hearing, deaf-blind, and deaf-disabled individuals to apply. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions, please contact our HR team by phone at 858-201-7832 or via email at accomodations@cloudbeds.com. Cloudbeds will provide an American Sign Language (ASL) interpreter where needed as a reasonable accommodation for the hiring processes.
To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Cloudbeds. Staffing, recruiting agencies, and individuals being represented by an agency are not authorized to use this site or to submit applications, and any such submissions will be considered unsolicited. Cloudbeds does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Cloudbeds employees, or any other company location. Cloudbeds is not responsible for any fees related to unsolicited resumes/applications.
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