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About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

The Role:

As the Lead Product Manager of the Activation Squad, you will have a pivotal role in optimising the user journey from the initial app installation to bank connection, and further enhancing the conversion to premium subscriptions. Your efforts will directly influence early user engagement and retention, particularly focusing on activities within the first month (M0) that lead to sustained use in the following month (M1).

Key Responsibilities:

  • Enhance User Onboarding: Streamline the process from app download to bank connection, ensuring a seamless and intuitive user experience that encourages continued engagement.
  • Boost Premium Conversions: Develop strategies to convert users to premium accounts post-bank connection by highlighting the value and benefits of upgraded features.
  • Retention Strategies: Implement and refine actions in the initial month of app usage that are critical for retaining users into the second month and beyond.
  • Lead the Activation Squad: Direct a cross-functional team including analysts, designers, and engineers to innovate and execute strategies that enhance user activation and retention.
  • Data-Driven Decision Making: Utilize analytics to understand user behavior and refine approaches based on empirical data to maximize product effectiveness.

Outcome 1: Optimize the flow from app installation to bank connection to maximize user engagement and data capture. 

Outcome 2: Increase premium conversion rates through targeted strategies and clear value proposition communication. 

Outcome 3: Establish and iterate on key metrics and activities that enhance user retention from the first to the second month of usage and beyond.

You Should Apply If You:

  • Have experience in growth and activation: You've successfully managed growth and activation strategies in a startup or scale-up environment and thrive in a hands-on role. Your background includes steering the course of user journey optimization from the first user interaction to long-term engagement.
  • Excel in a cross-functional team environment: You are adept at working closely with analysts, designers, and engineers, consistently involving them in strategy development and decision-making processes. Your collaborative approach ensures that every team member is aligned and integral to the project's success.

  • Bring energy and commitment to your projects: You are known for your dynamic presence and unwavering determination to see projects through to success. Colleagues describe you as a motivational force who not only drives projects forward but also deeply cares about the team's well-being and development.

  • Are passionate about impacting financial health: You're eager to contribute to a mission that empowers individuals to achieve financial well-being. Your work at Cleo will directly enhance users' financial lives, helping them navigate from their first paycheck to major milestones like buying a home.

How long will the process take?

We aim to move as fast as possible. Usually 2-3 weeks is enough time for us all to get to know each other.

  • Step 1: Quick phone/video call with a member of our Talent Team to find out more about your experience and why you want to work at Cleo
  • Step 2: 60 minutes with the Hiring Manager - Chris Hamblin, VP Growth
  • Step 3: 60 mins Live product sense interview, to be presented to a Product Lead and another squad member, normally a Growth Lead
  • Step 4: 45 minutes each with two cross-functional peers from Analytics, Marketin , Commercial or Growth

What do you get for all your hard work?

  • What do you get for all your hard work?

    • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
    • Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits
    • 6% employer-matched pension in the UK
    • Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
      • Generous pay increases for high-performers and high-growth team members
      • Equity top-ups for team members getting promoted
    • Private Medical Insurance via Vitality, dental cover, and life assurance
    • Enhanced parental leave
    • 1 month paid sabbatical after 4 years at Cleo
    • Regular socials and activities, online and in-person
    • We'll pay for your OpenAI subscription
    • Online mental health support via Spill
    • And many more!
    • A competitive compensation package (base + equity) with reviews every 8 months. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is a PM4 level and we can pay £102,535 - £127,707 depending on experience.
    • Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
    • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
    • Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
    • Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
    • Other benefits;



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