We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

You can also see our latest DE&I report here

About Cleo

Most people come to Cleo to do work that matters. Every day, we fight for the world’s financial health, building a beloved AI that empowers people to make better financial decisions.

Backed by some of the most well-known investors in tech, we’ve reached over 4 million users and plan to double that number each year...which is where you come in.

Watch this to dive a little deeper

We’re looking for a VP Brand to join one of the best marketing teams in Fintech.  We might be small, but over the last 5 years we’ve built a unique brand that people love.

For the right person, this is a chance to make an immediate impact, helping set up our localised US marketing team for ongoing success long-term.

What you’ll be doing

Day to day, you’ll be responsible for driving forward the Cleo mission, joining a focused and collaborative team that strives to deliver outstanding marketing and comms execution. 

As a team, our goal is to drive awareness and brand salience through Cleo’s unique proposition, whilst delivering against our mission to fight for the world’s financial health.

What you’ll be doing

  • Guide our positioning project to understand and deliver our brand messaging pillars that work across Cleo the “product” Cleo “the business” and Cleo “the brand” that reflect our unique offering and mission 
  • Support the roll out of our brand messaging pillars across all user and target audience touch-points
  • Support the build-out of our localized US marketing function and work closely with VP Marketing to launch in-market activations that support brand awareness, memorable PR moments and build a loved lifestyle brand
  • Work with the VP Marketing to plan and own budgets related to multiple campaigns
  • Drive brand growth and health, ensuring brand objectives and core messaging are delivered

You’ll have

  • 8 years + experience in  strategic communications or brand consultancy both at an agency and in-house
  • Proven leadership and influencing skills and ability to operate at senior executive level
  • Strong perspective on key digital and media trends in the market landscape
  • Managed and coached teams for 5+ years to support individual learning and development
  • Strong analytical skills with a consistent record of using data to drive business results

What do you get for all your hard work?

  • A competitive compensation package (base + equity) with bi-annual reviews. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ 
  • Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
  • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
  • Flexibility: We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
  • Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
  • Other benefits;
    • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
    • 401k matching in the US and 6% employer-matched pension in the UK
    • Personal Healthcare
    • 2 months paid sabbatical after 4 years at Cleo!
    • Early finish every Friday
    • Online courses & internal training to level up your skills
    • Regular socials and activities, online and in-person
    • Online mental health support via Spill
    • And many more!


The application process for this role will consist of a video call with a member of the Talent team, followed by a video call with our VP Marketing (Roxanne Nejad) and a video call with our CEO & Founder (Barney Hussey-Yeo), potentially joined by one of our investors. We'll then ask you to work on a task, to be presented to Roxanne and our Design Manager (Oliver Albury), followed by a conversation with our VP Growth (Chris Hamblin) and a final conversation with Roxanne/Barney, all remotely via Google Meet or Zoom. Depending on availability, we might slightly adjust the process, but will keep you informed throughout! 

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We're massively focused on creating a diverse and inclusive workplace and to ensure that we're tracking in the right direction there are a few questions below that we'd love your help with that will help ensure that we're treating every application fairly and equally.

All data collected is completely anonymous and has zero attachment or bearing on your application. 

What is your gender?

How would you describe your race / ethnicity?

Which age group do you belong to

What is your sexual orientation? (Select one)

Are you a carer? If yes, please specify. (Select one)

Would you identify yourself as a person with a disability? If yes, please specify. (Select one)

How would you describe the majority of your education? (Select one)

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