ClearStory Data

Sr. Manager, Demand Generation

Job Description:

ClearStory Data is changing the way people explore and analyze data from disparate sources to gain new insights from big data. We are growing very rapidly and now have a ground floor opportunity for a “hands-on” Senior Manager, Demand Generation in our Menlo Park office.  Now is the time to join us and become a key part of our world-class team backed by investors from several premiere venture capital firms.

The Opportunity:

  • Plan, design, and orchestrate execution of all demand generation programs across multiple channels, outbound and inbound including: viral/social sharing, email marketing, SEM/PPC, web, custom events (in-person and virtual), database/segmentation to reach installed base and net new audiences.
  • Monitors campaign impact, effectiveness and market penetration rates to formulate recommendation to improve results.
  • Develops, maintains, and manages demand generation calendar.
  • Develops and recommends new ways of continually improving the process of running campaigns.
  • Work with internal marketing and domain experts to devise key messaging points for specific demand generation campaigns.
  • Monitors the conversion of leads and develops and implements action plans to address gaps.
  • Manages marketing prospect lists including internal database and identify external source lists of key prospect groups.
  • Manages and executes on ClearStory’s custom events including webinars and roundtable roadshows.
  • Manage relationship with account executives and update team on all demand generation activities.

Your Qualifications:

  • 10 or more years of marketing experience in campaign management, a significant portion ideally within a high tech or enterprise software environment; startup experience a plus.
  • 3 or more years of marketing experience in a cloud/subscription-based software company – ideally with hands on experience in building demand for business analytics, business intelligence, or enterprise software products.
  • Proven knowledge and expertise in digital marketing (SEO and PPC) tactics and best practices, with working knowledge/experience with Marketo, Salesforce.com and Google Adwords.
  • Must be able to communicate effectively with customers and prospects via lead generation programs and manage lead generation programs and budgets via metrics.
  • Proven track record of successful and collaborative relationships with executives, corporate marketing, product marketing and product management to obtain relevant content for communications and lead generation campaigns.
  • Strong leadership skills across internal and external interactions.
  • Well organized and can juggle multiple work streams at once.
  • Strong written and verbal communication skills.
  • Passionate, innovative, creative, hands-on, and accountable.
  • Able/willing to travel up to 25% of the time.
  • Undergraduate degree in a related discipline; MBA or advanced degree a plus.

ClearStory Data offers very competitive compensation packages that include complete benefits, company stock options and many other perks. For immediate consideration, you are invited to share a confidential resume to working@clearstorydata.com

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