Founded in 2010, CLEAR’s mission is to create frictionless experiences. With more than 12+ million members and hundreds of partners across the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, and more seamless. Since day one, CLEAR has been committed to privacy done right.

The lifecycle marketing team at CLEAR is responsible for driving conversion, retention and reactivations across all nodes of the CLEAR business. As the lifecycle associate you will play a key role in supporting our TSA PreCheck martech stack as well as partnering closely with the Sr. Director on how to support our test and learn strategy across the CLEAR membership base.

What You Will Do:

  • Execute cross-channel lifecycle programs, both one-off and drip, from in-app and push campaigns to email and text
  • Own the implementation of customer journeys (email, SMS, phone) for our TSA PreCheck x CLEAR program
  • Identify new creative needs for TSA PreCheck and manage the approval and release of these assets. Identify new channels that will assist with the growth of the product (i.e. app, direct mail, in-airport giveaways/content, etc.)
  • Identify, track and implement meaningful a/b tests that will improve CRM and Lifecycle KPIs -conversion, retention and winback rates
  • Partner with teams across the organization, such as growth, product, technology and finance, to understand key initiatives and how email can support these new programs
  • Evaluate our core metrics on a daily basis and partner with data teams to enhance our dashboards and uncover new segments to target
  • Stay up to date on the newest tools and tactics in email marketing

Who You Are:

  • 3-4 years of lifecycle marketing experience (email, app, SMS). Prior experience with tech, DTC or subscription based businesses is a plus
  • You’re an owner, with experience overseeing campaigns from the planning phase through execution and subsequent performance reporting
  • In-depth knowledge of ESPs from campaign set-up to segment creation. Salesforce Marketing Cloud, Braze, and AWS Pinpoint experience preferred
  • Understanding of email best practices and knowledge of HTML. Experience with Dreamweaver and Movable Ink preferred
  • Experience working with SMS transactional marketing programs preferred
  • Ability to work cross-functionally and partner with finance, accounting, data analytics, engineering, customer service and creative teams


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