CLEAR transforms what is uniquely you – your fingerprints, your face, your eyes – into a secure, biometric key to frictionless experiences. We are creating a world where travel is effortless, where accessing your office building is as simple as walking in, and where shopping is as easy as walking in and out of a store—without ever once showing an ID or credit card. CLEAR currently powers secure, frictionless customer experiences in nearly 40 U.S. airports and venues. With over 3 million members so far, CLEAR is the identity platform of the future, today.


What You Will Do:

  • Lead strategy development and execution for subset of paid marketing channels (Paid Search, Display, Affiliate, Emerging Channels)
    • Manage daily optimization and growth of Paid Search account via AdWords
    • Liaise with key external partners on managed service accounts, ensuring growth and success of programs 
  • Optimize media buys daily to manage scale and efficiency against performance targets
  • Develop new channel strategies to increase customer acquisition
  • Partner with internal marketing counterparts to drive cohesive cross-channel strategies
  • Partner with analytics counterparts to increase awareness of marketing contribution to internal stakeholders
  • Collaborate with Web Development team to build landing pages that optimize the post-click experience
  • Utilize member analytics data, including lifetime value and cost to acquire metrics, to optimize digital programs
  • Provide analytical support for forecasting of daily/weekly/monthly enrollments
  • Provide marketing support for all new airport and vertical launches

Who You Are:

  • Have 5+ years of digital marketing experience across paid search, digital advertising and affiliate marketing
  • Have a strong paid search background - ability to create and maintain complex account structures
  • Are familiar with Programmatic and Affiliate programs, and can oversee managed service accounts
  • Have experience managing multi-functional in-house teams
  • Are familiar with growth KPIs and ROI-focused strategies
  • Have excellent communication skills - can act as key liaison with external partners and internal stakeholders
  • Are highly analytical, able to work through complex data sets and deliver a clear and concise output

 

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