About ClassPass:

Since our founding by Payal Kadakia in 2013, we’ve built the world’s leading fitness membership through a digital platform, proprietary technology, a global brand and an unparalleled community. We’re revolutionizing fitness, wellness, and experiences. Even after being recognized the first unicorn of the decade, we believe we’re just getting started. ClassPass has helped members to get active around the globe, with 30 countries involved across 5 continents. Members have booked more than 100 million hours of workouts through our platform. 

At ClassPass, we believe that every life should be fully lived, and fully celebrated. As such, we encourage our employees to bring their authentic selves to work every day because only when we bring our diverse collective of perspectives to the table is when we can truly play to win. We are wholeheartedly committed to building a culture where a sense of inclusion, equity and belonging are foundational and felt across all areas of our business -- customers, partners and employees alike. 

About the right team member:

ClassPass is looking for an exceptionally motivated and talented Senior Marketing Manager, with strong leadership skills and consumer focus. You will set the direction and strategy for UKI & UAE, oversee and lead the EMEA Team. You will need to thrive and deliver results in an ambiguous, and fast-paced business environment, operating across multiple EMEA regions, working across the teams and levels in the organisation.

With a laser-focus on growth, you are someone who is both highly analytical and creative, focussed on acquisition and retention. Someone who can bring innovative new ideas as to how to continually grow and develop our customer base through new and existing channels.

You think full-funnel and know how to partner across the company to drive results. You understand the nuances of both paid and organic channels, with an eye towards marketing efficiency.


  • Own the growth targets & lead the marketing strategy & channel execution for UKI and UAE and oversee the planning and execution of a team of 3 Marketing Managers responsible for marketing in DACH, BNLX & Nordics 
  • Lead growth & retention strategy and planning for Corporate, B2B and B2C users and partners in UKI & UAE, oversee marketing campaigns and project execution with scope to identify scaleable insights and initiatives, applicable cross markets and cross regions
  • Ensure alignment of regional activities with global growth marketing strategy
  • Create weekly & monthly performance reports, delivered to the global marketing team and regional stakeholders, providing insights and informing optimisation decisions
  • Own regional content creation across key touchpoints, create and implement the social media calendar, day to day management of the Instagram account
  • Manage and coordinate localisation of relevant content in partnership with the global marketing team, as well as creating individual market/ regional-specific content for critical markets in partnership with relevant global stakeholders
  • Work closely with the team and Head of Growth Marketing to calibrate the performance KPIs and prioritise marketing channels to align with current business needs of your region. Identify cross-regional potential learnings and scaleable impact
  • Partner with Marketing leads across Creative, Operations and Channels Owners in International and Domestic to ensure the marketing initiatives are running efficiently and effectively while maintaining our core operating principles
  • Partner with Product, Engineering, Finance and Analytics to think strategically about Growth Marketing opportunities and execution. 
  • Project management of all marketing activities through Asana 
  • Support cross-functional stakeholders on project creation and delivery for marketing campaigns and day-to-day needs
  • Coordinate interdependencies, create contingency plans and manage risk on project timelines and deliverables

Desired Requirements:

  • Extensive of experience in Marketing, start-up Growth Marketing experience preferred
  • Experience in strategic marketing planning, executing marketing channel strategies and advertising campaigns, leading the growth marketing initiatives for a subscription business
  • Strong experience of developing and delivering successful 1:1 marketing campaigns across a range of digital media. The ideal candidate should be able to demonstrate the impact these campaigns have had on customer and financial metrics 
  • High attention to detail and proven ability to manage multiple, complex workstreams simultaneously
  • Excellent communication (verbal and written), interpersonal skills, and an ability to effectively communicate with both business and technical teams
  • Strong stakeholder management skills with a natural ability to influence and deliver across all levels of the organisation. 
  • Ability to operate within a fast-paced, highly competitive and demanding environment
  • Strong project management skills are required in order to manage multiple requirements across challenging timelines
  • Ideal candidates will have strong leadership, management and mentoring skills with a successful track record in developing teams into high performing marketing organisations
  • Able to think both creatively and analytically to deliver compelling strategic initiatives
  • Experience and interest in using Asana, Tableau, SQL 
  • Right to work in the UK

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at ClassPass are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.