About the role:

As the Marketing Manager for ClassPass’ Corporate Program you will be responsible for leading the marketing strategy and exceeding all growth targets on the Corporate business. You will partner closely with the Corporate Sales team to stand up both inbound and outbound marketing support to grow the bottomline. This role will build the marketing function from scratch and will be very hands on not just in standing up growth channels, but also as a product marketer helping steer the future of the product itself.

This role is exciting in the sense that you will wear both B2B and B2C marketing hats. You are responsible for building brand awareness around the Corporate Program and driving companies to choose ClassPass as the fitness solution for their employees. Yet, you are also responsible for supporting those companies on activating those employees as ClassPass advocates. You will be at the helm of ClassPass’ fastest growing and potentially biggest channel as we expand globally.

About the right team member:

First and foremost, you are a curious self-starter and like to get your hands dirty. You have experience working in hyper growth environments across a number of different channels. Leveraging your growth marketing skills (including paid advertising, inbound marketing, event marketing, and lifecycle), you will reach and activate new users. You care deeply about building an enduring brand, are creative about developing new campaigns, and rigorous about learning from the data you collect and the experimental campaigns you run.

Responsibilities:

  • Drive the marketing strategy for ClassPass’ Corporate program, partnering closely with the Director of Corporate Sales to understand the needs of the greater sales team.
  • Stand up growth channels (paid marketing, inbound, etc.) and launch rapid experiments to understand the highest potential channels to drive revenue
  • Lead event marketing and general field marketing that is needed to build brand awareness in the employer/HR field and greater category
  • Develop sales material, supporting collateral and partner closely with the B2B Content Manager to aid in closing partners as well as activate their employee bases
  • Support the team as a product marketer, running employer/employee research and bringing those insights back to the working teams to improve our program and drive growth
  • Own the analytics, reporting and evangelism of the growth performance
  • Work closely with Sales, Product, Engineering and Pricing teams to ensure we are allocating resources best and setting ourselves up to meet our clients needs

Requirements:

  • 4-6 years of marketing experience drive growth in a preferably a mix of B2B and B2C background
  • Deep understanding of performance metrics (CPM, CMI, CPA, CPC & LTV)
  • Proven track record of standing something up from scratch, getting cross-team buy in and driving impact
  • Experience with Hubspot and Salesforce a plus
  • Experience running events, sponsorship, and partner collaborations
  • Experience in a highly analytical role, SQL experience a plus
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done
  • Love and passion for your craft 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at ClassPass are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.