About the role:
As the Marketing Manager for ClassPass’ Corporate Program you will be responsible for leading the marketing strategy and exceeding all growth targets on the Corporate business. You will partner closely with the Corporate Sales team to stand up both inbound and outbound marketing support to grow the bottomline. This role will build the marketing function from scratch and will be very hands on not just in standing up growth channels, but also as a product marketer helping steer the future of the product itself.
This role is exciting in the sense that you will wear both B2B and B2C marketing hats. You are responsible for building brand awareness around the Corporate Program and driving companies to choose ClassPass as the fitness solution for their employees. Yet, you are also responsible for supporting those companies on activating those employees as ClassPass advocates. You will be at the helm of ClassPass’ fastest growing and potentially biggest channel as we expand globally.
About the right team member:
First and foremost, you are a curious self-starter and like to get your hands dirty. You have experience working in hyper growth environments across a number of different channels. Leveraging your growth marketing skills (including paid advertising, inbound marketing, event marketing, and lifecycle), you will reach and activate new users. You care deeply about building an enduring brand, are creative about developing new campaigns, and rigorous about learning from the data you collect and the experimental campaigns you run.
- Drive the marketing strategy for ClassPass’ Corporate program, partnering closely with the Director of Corporate Sales to understand the needs of the greater sales team.
- Stand up growth channels (paid marketing, inbound, etc.) and launch rapid experiments to understand the highest potential channels to drive revenue
- Lead event marketing and general field marketing that is needed to build brand awareness in the employer/HR field and greater category
- Develop sales material, supporting collateral and partner closely with the B2B Content Manager to aid in closing partners as well as activate their employee bases
- Support the team as a product marketer, running employer/employee research and bringing those insights back to the working teams to improve our program and drive growth
- Own the analytics, reporting and evangelism of the growth performance
- Work closely with Sales, Product, Engineering and Pricing teams to ensure we are allocating resources best and setting ourselves up to meet our clients needs
- 4-6 years of marketing experience drive growth in a preferably a mix of B2B and B2C background
- Deep understanding of performance metrics (CPM, CMI, CPA, CPC & LTV)
- Proven track record of standing something up from scratch, getting cross-team buy in and driving impact
- Experience with Hubspot and Salesforce a plus
- Experience running events, sponsorship, and partner collaborations
- Experience in a highly analytical role, SQL experience a plus
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done
- Love and passion for your craft
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.