ClassPass have an exciting opportunity for a Performance Marketing Manager to join our European Marketing team.
This is a fast-paced and strategic position covering all aspects of paid marketing within the marketing team. Reporting into the Head of Growth, International, this role will take primary responsibility for managing all in-house SEM, Paid Social activity focusing on acquisition, along with Programmatic Display and Retargeting channels.
You will be responsible for working with an agency to drive further CPA efficiencies across performance marketing channels including but not limited to Paid Social, SEM and Display to grow our presence across Europe. You must be passionate about all things digital marketing related and must love tests.
Sounds great, but what will I actually do?
Develop a strategy and brief it to the agency to execute it across biddable channels to drive additional trailers for the business
Work with our in-house team, freelance designers to test various creative concepts including creative and copy testing across European markets deliver better performance
Auction Marketing Fundamentals, ensuring the effective running of reporting, targeting, creative and bidding strategy
Leading the remarketing strategy, remarketing performance and making sure that the agency executes remarketing
Finding new ways to expand customer acquisition and retention in new markets and new digital advertising techniques
Keeping ClassPass at the cutting edge of auction marketing, utilising our services and identifying new services to utilise.
Delivering strong return on investment for paid advertising. Growing budget through additional opportunities
Reporting back on performance to board level stakeholders and shareholders
What we are looking for:
A proven online marketing background gained from client and/or online agency side with demonstrable experience and achievement across conversion or performance remarketing
Experience working across either the PPC or Display channels and a strong understanding of the fundamentals of acquisition marketing
Driven and motivated by surpassing targets for bottom line and acquisition.
A capacity for analytical thinking. You should be data driven and analytical, creating and managing through an environment of performance indicators and analysis
An innate ability to build strong relationships and communicate vital information that will be critical to success