Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, a Bill Pay product, financing solutions, and our highly-rated software platform; already being used by thousands of the most successful companies across the region.
Clara is backed by top global and regional investors such as GGV Capital, Coatue, DST Global Partners, General Catalyst, monashees, Acrew Capital, Kaszek, Citius, Canary, Citi Ventures, Picus Capital, Avid Ventures, ICONIQ Growth, Endeavor Catalyst, Goldman Sachs, Accial Capital, and prominent angel investors.
We are looking for someone who will:
- Develop and execute comprehensive customer lifecycle marketing strategies to expand Clara product usage among customers.
- Plan and execute offline initiatives and activations to delight customers and transform them into brand ambassadors.
- Organize and manage activations and events to support lead generation.
- Analyze customer behavior, segment the audience, and create targeted marketing campaigns to increase customer retention and loyalty.
- Implement personalized communication strategies at various touchpoints to maximize customer engagement.
- Collaborate with the sales, product, and customer support teams to align marketing strategies with overall business objectives.
- Utilize data analytics tools to track customer behavior, identify patterns, and derive actionable insights.
- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
- Oversee the creation of compelling marketing content, including email campaigns, social media posts, blog articles, and other promotional materials.
- Ensure consistency of messaging across all customer touchpoints.
- Identify opportunities to enhance the customer experience and implement initiatives to improve customer satisfaction and brand loyalty.
- Gather customer feedback and use it to drive continuous improvement in our products/services and marketing strategies.
- Manage the marketing budget effectively, allocating resources efficiently to achieve maximum ROI.
- Monitor expenses and analyze the cost-effectiveness of marketing activities.
- Find new opportunities for marketing partnerships.
Our requirements are:
- 6-8 years experience
- Relevant experience (more than 1y) in tech startups
- Experience in lead generation channels
- Experience in delivering highly creative campaigns and activations;
- Experience positioning & creating brands;
- Planning, prioritization, and time-management skills;
- Proven success running integrated brand campaigns;
- Experience in brand architecture and brand positioning frameworks;
- Experience building year-long brand strategies;
- Experience in content marketing and paid ad campaigns across online channels ;
- Balance of analytical and creative thinking;
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights;
- Hands-on and able to work independently; does not shy away from taking ownership and thrives in a fast-paced environment;
- Experience with fast-paced planning /executions cycles and able to balance short-term needs with long-term strategic initiatives;
- Excellent verbal, written, storytelling, and presentation skills;
- High standard of quality and attention to detail;
- Business Fluency in English.
#LI-Hybrid
The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.
We value
* Clarity - Open and direct communication
* Simplicity - Pare things down to the essential
* Ownership - We're all owners and act like it
* Pride - Make quality products we're proud of
* Always Be Changing (ABC) - Continuous self-improvement
* Inclusivity - Every voice counts; we value each other for our shared mission and contributions
We are
* Shaping business finances in Latin America
* Driven by our 6 core values
* Proud of our inclusive and caring culture
* Certified as Top LinkedIn Startup
We offer
* Competitive salary & a robust stock ownership plan
* 100% flexible work model
* A set of benefits that are adaptable to your needs & way of life
* Opportunities for growth in a fast-paced environment
* A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness
