Pay Rate: $70,308 - $91,400 annual compensation

Job Posting Closing on: Monday, November 29, 2021

The City of Fort Worth is the 12th largest city in the U.S. and the fastest growing among large cities. Fort Worth has received multiple accolades, including number one Downtown (Livability), and the second-best City in the nation for Job Seekers (Forbes). Our employees serve the needs of over 800,000 residents. We are seeking individuals that reflect our values of exceptional customer experience, mutual respect, embracing our diversity, continuous improvement, ethical behavior, and accountability.

A Digital Communications Manager job is available with the City of Fort Worth Communications & Public Engagement (CPE) Department.  The CPE Team works with internal and external stakeholders to share city messages across a variety of communications channels.  They also take feedback and ideas from the community back to city officials to create an inclusive and responsive city government.  The Communications & Public Engagement Department encompasses Media Relations, Community Engagement, Fort Worth Television, Customer Care, City Call Center, Website Management and Volunteer Program services.  

This position will help to plan, develop, implement and manage the city’s communications program.  This position will also coordinate all digital communications for the city including FWTV, fortworthtexas.gov, digital signage, social media and videography; and ensures compliance with Federal government and World Wide Consortium for web properties accessibility requirements. 

The selected individual will work from 8:00 am to 5:00 pm, Monday through Friday in a schedule that may occasionally include evenings and/or weekends. 

The Digital Communications Manager job responsibilities include: 

  • Supervises staff, which includes prioritizing and assigning work; conducting performance evaluations; ensuring staff is trained; ensuring employees follow policies and procedures; maintaining a healthy and safe working environment; and, making hiring, termination, and disciplinary decisions or recommendations.
  • Serves as one of the media liaisons and communications resources for the department.      
  • Oversees staff responsible for web, social media, video, and other digital forms of communications.
  • Develops strategic communication programs, public relations campaigns, special events and promotional activities for the department or City.
  • Recommends and assists in the implementation of program goals and objectives; establishes schedules and methods for providing services; implements policies and procedures; monitors communication program performance; and recommends and   implements modifications to programs and procedures.
  • Plans, reviews, edits, writes, produces and manages content for internal/external communications, marketing and promotional materials, website and social media.  Collaborates with department director to receive approval on final version; and lays out the content for presentation on the web, email and social media.
  • Develops communications programs and continuously monitors and evaluates the quality, efficiency and effectiveness of communications programs and campaigns.
  • Works with department staff to ensure all messages are consistent and accurate across all channels.
  • Research best practices, emerging technology and external resources to develop a strategic plan for all digital communications using multiple channels.
  • Report performance metrics of digital marketing campaigns to access against goals.
  • Collaborate with communications staff to coordinate all social media and digital communications for the city.

 Minimum Qualifications: 

  • Bachelor's Degree from an accredited college or university with major coursework in Business Administration, Public Relations, Journalism, Marketing, Communications, Public Administration, or a related field.
  • Four (4) years of increasingly responsible experience in public relations, journalism, marketing, communications, or a closely related field.
  • Two (2) years of administrative management or supervisory responsibility.
  • Valid Texas driver’s license.

Preferred Qualifications: 

  • Fluency in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint); and in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Flash, Acrobat).
  • Experience in creating comprehensive strategic communications plans.
  • Ability to work effectively and accurately under pressure and to manage and prioritize multiple projects and meet deadlines.
  • Outstanding written and oral communication skills.
  • Experience with various digital communications platforms.
  • Ability to work independently; a self-starter with a high level of motivation, creativity and proactivity.
  • Experience in working in an Emergency Operations Center during activation is preferred.

Conditions of Employment

Candidates who do not meet the Education requirement, may be considered if they have more relevant work experience than the position requires. Those selected for employment will be required to pass Pre-Employment checks depending on the position requirements. Those could include, but are not limited to: criminal background check, drug screen, education verification, etc. Criminal convictions will be considered on a case by case basis. Employees are paid by direct deposit only. Equal Opportunity Employer.

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