We are a fast-growing company in the healthcare technology space with a suite of intuitive patient engagement solutions that streamline the responsibilities of hospital staff, increase patient involvement and satisfaction, and positively influence outcomes. Our team is incredible. We are an award-winning company that strives to do better every day. Besides our fun team activities, company masseuse, and cornucopia of healthy snacks, the work ethic, commitment to core values, and firm knowledge that we help people across the country are really what tie us all together.

As a B2B Content Specialist, you will contribute to and execute on a variety of marketing initiatives by creating key content assets such as whitepapers, case studies, blog articles, RFP responses, and more. A key aspect of this role is the ability to think outside the box and create new and interesting ways to engage potential and current clients. The ideal candidate is highly organized, passionate about his/her work, and a self-starter. Key Responsibilities:

  • Develop and create compelling content aligned with demand generation strategies including, but not limited to, case studies, whitepapers, videos, blog articles, and webinars. 
  • Work with market managers, product marketing, and sales enablement to establish a content strategy and maintain a content calendar
  • Collaborate with market managers to ensure content promotion is thorough and aligns with demand gen goals
  • Collaborate with sales to ensure content is understood and leveraged throughout the sales funnel
  • Contribution to the overall marketing strategy and company messaging
  • Execute and analyze upon multiple projects with direction from the VP of Demand generation
  • This role will also have the opportunity to develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven)  
Must-Have:
  • Excellent written and verbal communication skills
  • An eye for design and attention to detail
  • Some knowledge of the following programs (or similar): Google Analytics, Google AdWords, Adobe Creative Suite (Photoshop, InDesign, Dreamweaver, etc.), Salesforce, Pardot
  • Ability to develop, write, and execute upon content promotion programs
  • Understanding of and experience working in the healthcare space highly desirable
  • Should be a proactive self-starter with the ability to work independently
  • A quick learner and desire to grow leadership and marketing skills
  • 3-5 years of marketing experience

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