The CRM Manager is responsible for development, execution, and continuous refinement of multi-channel consumer relations strategy. The CRM Manager focuses on the loyalty and retention marketing strategies.
The CRM Manager has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.
This position owns the strategy and implementation of email, push, in-app notification and multiple marketing touch points. He/She will also work with other functions to effectively execute user retention strategy.
This role leads a marketing specialist and reports to the Marketing Director.
Responsibilities include, but not limited to:
Lead user communication, relationship management and retention strategy
Create customer segmentation and personalization strategy
Continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value, oversee the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs
Manage and test SMS, emails, push and other multi-channel communications
Facilitate the execution of successful marketing campaigns enabling consumer loyalty.
Conducting post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns, and provide business-wide consumer analytics and behavioral reporting
At least 2 years of experience in CRM marketing, demonstrated a substantial knowledge in CRM segmentation, campaign management, offer management, and email marketing.
Strong analytical skills coupled with project management and planning skills.
Excellent written and verbal communication skills.
Excellent problem-solving skills and a team player
Attention to detail, ability to multitask and be flexible enough to evolve in a rapidly changing environment