About Chefman & CHEF iQ

Chefman is one of North America’s leading brands of small kitchen appliances. We are on a mission to exceed expectations with our commitment to building best-in-class products to cook the food we all love. We are hard at work to realize our vision of crafting the world’s most desired kitchen appliances.

In 2020, we launched the CHEF iQ brand, an ecosystem of connected kitchen appliances. Our mission for CHEF iQ is to enable the world to express their inner chef by making the kitchen experience seamless and transforming how the world connects through food. With our connected appliances and guided cooking intuitive experience, we are seeking to redefine cooking as we know it, making great food effortless in an immersive digital experience. 

Key Focus for Chefman

Our motto is “Cooking Forward.” Every product we develop takes the home chef to the next level in their cooking experience. From smart connected multicookers to simple one-touch coffee makers, Chefman is dedicated to making people’s lives in the kitchen easier and more enjoyable. To accomplish this, we have assembled a team of passionate and committed people on a mission to impact the world one kitchen at a time. We put our hearts and souls into producing an innovative and helpful kitchen product assortment that takes the pain out of meal preparation and adds joy to people’s lives and social experiences. These hardware products coupled with intuitive and convenient software and loaded with authentic and engaging culinary video content provides home chefs with the tools they need to achieve picture perfect results with maximum efficiency.

Job Description

We are seeking a passionate, creative, and motivated individual to fill the role of Marketing Director. This is an amazing opportunity to have an immense impact across the Chefman & Chef iQ brands. The Marketing Director will direct our Product & Brand Marketing initiatives and will be responsible for elevating & amplifying the Chefman & CHEF iQ brand voices across all customer facing platforms, including retail, ecommerce, and press, and strategically deploying and continuously analyzing and improving marketing programs. The role will also include collaborating with the Product Development Team to spearhead new product launches and overall brand positioning & strategy.

 Roles & Responsibilities

Responsible to oversee all marketing strategies & consumer facing content. This includes:

  • General Marketing
    • Develop & enhance the current marketing strategy for new and existing products, categories, regions, and sales channels
    • Guiding the day-to-day activities of the marketing team
    • Complete category ownership, with a deep understanding of the intricacies of the Small Appliance competitive landscape, especially innovation & category trends.
  • Project management
    • Utilize market research to inform new product development concepts & innovations
    • Oversee the support of Product Development protocol fulfillment with all relevant marketing material such as web pages, sell sheets, packaging, etc. for smooth handoff to Sales Teams
    • Oversee product lifecycles and launches from initial ideation to EOL, including development, launch, and promotion.
  • eCommerce/online assets
    • Overseeing the collaboration of the Marketing Team with Graphics, Culinary, Photography and Videography Teams to manage and maintain retail, Chefman.com & Club Chefman website assets.
      • Crafting Descriptions and Bullet Points
      • Collecting appropriate Graphics and Imagery
      • Reviewing and revising video content
      • SEM/SEO
    • Packaging
      • Oversee the close coordination between the Marketing Team and the Creative and Graphics Teams to carefully craft compelling packaging and gift boxes for our products with special attention given to each detail
    • Social Media
      • Oversee the management and maintenance of Chefman content across all social media platforms
      • Oversee the coordination between the Marketing and Creative Teams to create engaging posts to engender brand loyalty and name recognition
      • Work with strategic outside creators to arrange exciting cross promotional opportunities for Chefman and CHEF iQ
    • Sales
      • Work with and support the Sales Team with Marketing initiatives to help promote sell-in and sell-out metrics
      • Collaborate with Design Team on in-store assets, including displays, video, endcaps etc.
    • Analytics
      • Gather and analyze analytics on all key business efforts to ensure maximum efficacy & efficiency, including advertising and app analytics
      • Develop the tools to build, analyze, and present upon budget recommendations.
    • Other
      • Develop concepts and oversee smooth operations at trade shows
      • Coordinate with external partners to disseminate brand voice

Required Skills

  • A duality of skill sets (excelling in both “left” and “right” brains), very organized and project-management oriented while at the same time very creative and appreciative of creative and design talent
    • Highly organized and skilled in project management with the ability to manage multiple tasks
    • Team player with the ability to lead and work in teams
    • Highly self-motivated and passionate with a winning attitude
    • Adopts approach of sense of urgency to all work
    • Detail oriented
    • Demonstrates initiative and ability to complete projects
    • Excellent eye for design as well as trends to ensure the creation of relevant content
    • Analytical mindset with critical thinking skills
  • Pleasant, personable, and professional attitude and demeanor
  • Proactive problem solver with out-of-the-box creativity
  • Superb communication (written, verbal, and presentation), synthesis, and storytelling skills
  • Clear leadership skills
  • Entrepreneurial mindset
  • Proficient in Microsoft Office including Word, Excel, and Power Point
    • Ideally, experience in analytics tools such as Power BI

Required Experience

  • Minimum of 3-5 years of Marketing experience within CPG (ideally with some international experience)
  • Minimum of 1-2 years of experience as a marketing leader
  • Relevant experience in creating, budgeting & analyzing campaigns

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