Cheetah Digital has recently built a best-in-class marketing technology stack and we’re looking for smart, motivated, and analytically-minded talent to join our marketing organization as a Marketing Analyst. Do you love solving complex problems? Do you enjoy refining campaigns and processes to get greater marketing efficiency and return on investment? This role may be the perfect fit for you.

Cheetah Digital’s Marketing Analyst will be a key member of the marketing team who establishes the foundation on which all marketing performance reporting is built—including data modeling, reporting on performance, optimization for efficiency, and ROI measurement. You will eat, sleep and breathe data and help scale our efforts through both technical execution and thoughtful data analysis.

Responsibilities:

  • Take ownership of sales and marketing data, performing QA when needed, implementing policies and procedures to produce better data, and diving into the Salesforce database when needed to solve problems
  • Participate in the creation and management of Salesforce reports and dashboards which help run the marketing business
  • Maintain consistent reporting cadences across a group of marketing stakeholders and use our data to succinctly communicate performance, areas for improvement, and shared success
  • Help create presentations that will effectively communicate marketing performance
  • Continually look for opportunities to optimize marketing tactics and strategies to gain improvements in marketing performance and specifically efficiency
  • Manage key automation and campaigns within Pardot, coordinating with marketing leaders in each global region on ideation, setup, testing, deployment, and reporting
  • Help to develop a marketing calendar that will support key marketing strategies and the standard project management process used for getting work done across the globe
  • Maintain the marketing database (via Pardot) including data imports and clean up, list segmentation, subscription management, and reporting
  • Work closely with Sales Operations to maximize the effectiveness of the joint sales and marketing process

Qualifications:

  • 4-6 years of previous marketing analyst experience (technology background preferred)
  • Bachelor’s degree in marketing, communications, or business
  • Experience thriving in a fast-paced, high-growth, global environment -- juggling many priorities and duties
  • Experience with Salesforce.com, marketing automation platforms (Pardot a plus), Google Analytics, and other B2B marketing software
  • Proficiency in Microsoft Excel and Powerpoint
  • Impeccable written and verbal communication skills
  • Experience in telling a story with complex data sets
  • Passionate knowledge of marketing concepts, methods, and techniques
  • Expert attention to detail, objective problem-solving attitude, and a hunger to learn

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