We are helping marketers change the way they engage with their customers by delivering a unique combination of software, services and support that is unmatched in the industry. We are looking for an experienced growth leader to lead the North America Demand Generation Team - our largest region by revenue and expected growth - as we execute an account-based marketing (ABM) approach to creating new business pipeline.

Your primary role is to identify growth opportunities within our target accounts and execute collaborative campaigns with our Sales Development Team and Account Executives that accelerate pipeline development, improve our closed/won rates and reduce the average days from opportunity creation to close.

You will have deep expertise in designing double-digit growth strategies for B2B SaaS companies and have a passion for building pipeline and winning clients through highly-personalized brand experiences that live and breathe our Dedicated to Marketers ethos. As a data-driven marketer, you will constantly assess ABM campaign performance and look for ways to optimize team performance and resource utilization. This position will report to the Head of North America Marketing and be based in Chicago.

What You’ll Do:

  • Define the model for B2B account-based marketing and how Cheetah Digital will achieve growth targets moving forward
  • Own the ABM Playbook - the blueprint for our new business growth strategy
  • Build strong and trusted relationships with the Sales and Sales Development Team leaders
  • Measure and motivate team performance against opportunity targets on an annual, quarterly, monthly and weekly basis, using data to predict achievement of targets
  • Collaborate effectively between the Field Marketing Managers and the Creative, Digital Marketing, Sales and Sales Development Teams to perfect the plays that will be used to drive opportunity creation and accelerate deal velocity through the pipeline
  • Drive and optimize sales development activities, creating templates that align to vertical, persona and account-based marketing strategies
  • Rapidly test and scale new ideas to constantly evolve and continue high growth performance
  • Collaborate with global demand generation leaders to analyze global performance, share learnings, consistently report through dashboards and QBRs and optimize for scale
  • Review all ABM plays to ensure alignment with our brand standards for content, tone, differentiation and overall experience
  • Develop a deep understanding of current and future target accounts and personas, analyzing tier performance and cost per lead and influencing account strategies
  • Oversee and forecast ABM budgets to help identify opportunities to shift budget to higher converting ABM tactics
  • Continuously challenge the team to develop new ideas, identify areas for improvement and present results and opportunities to crush targets

What We’re Looking For:

  • Bachelor’s degree or equivalent experience
  • 12+ years of experience in marketing, communications and project management, with at least 5 years in the B2B technology space in a demand generation role
  • 5+ years of leadership/management experience
  • Expert in executing one-to-one top-of-funnel and middle-of funnel growth strategies
  • An entrepreneurial mindset with the rigor and discipline to build the business and create differentiation for Cheetah Digital
  • Strong financial management and analysis skills
  • Experience with content management systems, marketing automation software and prospecting platforms
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects with multiple stakeholders on time
  • Genuine curiosity and a strong desire to continuously learn and grow
  • Ability to thrive in a fast-paced, high-growth and collaborative environment
  • Excellent people skills to interact with staff, colleagues, cross-functional teams and clients
  • A desire to make an impact and help build a brand
  • Position is based in Chicago at company HQ

Apply for this Job

* Required

File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Cheetah Digital are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.